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Consumer Preferences for U.S. Pork in Urban China AgEcon
Ortega, David L.; Wang, H. Holly; Wu, Laping.
China’s transition into a developed economy is driving changes in consumer preferences and demand for foods. To evaluate consumer preferences for U.S. pork in urban China, primary data were collected in two metropolitan areas- Beijing and Shanghai. Estimated logit models revealed that an individual’s age, shopping location and food safety concerns significantly influenced their willingness-to-pay for U.S. pork. A proportional linear model was developed to evaluate factors affecting purchasing behavior of western-style pork cuts vs. traditional Chinese cuts. Food safety concerns were linked to a previous lean-meat additive scare and a lack of consumer confidence on the Chinese food inspection system.
Tipo: Conference Paper or Presentation Palavras-chave: China; U.S. Pork; Willingness-to-pay; Ordered Logit; Food safety; Agricultural and Food Policy; Consumer/Household Economics; Marketing; D120; D190; M390; Q130; Q180.
Ano: 2009 URL: http://purl.umn.edu/49184
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