| The market for organic products in Urumqi is at the beginning of its development. The objective of this paper is to gain knowledge about consumers attitudes toward organic food in Urumqi which is the capital of Xinjiang Uygur Autonomous Region. The consumers attitudes were collected by means of a face-to-face survey. Attitudes, purchasing frequency, supply satisfaction and beliefs about organic food were studied with a sample of 720 consumers. The data obtained from the survey were analyzed with univariate analysis, chi-square test, ANOVA and correlation analysis. About 44.9% of Urumqi consumers had never heard of organic food. Urumqi consumers who know organic food consider organically-grown products as very healthy, of good quality and tasty.... |
