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冷凍枝豆の消費者選択 : 原産国と農場・加工会社形態の効果 OAK
葉, 雅雯; 澤田, 学; YEH, Yawen; SAWADA, Manabu.
小稿の目的は,国産冷凍枝豆と,原料枝豆農場と冷凍加工会社の形態が異なる複数の外国産冷凍枝豆が購入可能な状況を想定した冷凍枝豆の選択実験により,冷凍枝豆の原産国属性の消費者評価を計量的に明らかにすることである。北海道帯広市の215 名から得た選択実験回答データを条件付きロジットモデルで分析した結果,1)外国産冷凍枝豆に対する平均的消費者の支払意志額は,国産冷凍枝豆に比べ極めて低いが,「低価格志向」が強く,「国産志向」の弱い消費者では 国産と外国産の間の評価差が縮小する,2)原料枝豆栽培農場を日本の輸入販売会社の指定農場とすることで外国産冷凍枝豆に対する支払意志額が高まる,ことが明らかとなった。 The purpose of this study was to clarify quantitatively Japanese consumers’ valuation of frozen edamame. Two hundred and fifteen consumers living in Obihiro City, Hokkaido, served as respondents. Four different types of frozen edamame (domestic frozen edamame, frozen edamame from Taiwan, frozen edamame from Thailand, and frozen edamame from China) were analyzed in a choice experiment using a conditional logit model. The following results were obtained: 1)...
Palavras-chave: 冷凍枝豆; 原産国; 消費者評価; 選択実験; 支払意志額; Frozen edamame; Country of origin; Consumer valuation; Choice experiment; Willingness-to-pay.
Ano: 2012 URL: http://ir.obihiro.ac.jp/dspace/handle/10322/3534
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Traceability of meat: Consumers' associations and their willingness-to-pay AgEcon
Lichtenberg, L.; Heidecke, Sandra-Jasmin; Becker, Tilman C..
The willingness-to-pay by German consumers for the credence characteristic traceability of pork and turkey is analysed by means of the conjoint analysis additive model, also taking the consumers´ associations with the term traceability and the QS label into account. The results indicate a different WTP regarding traceability of pork and turkey for specific consumer groups. A majority considers meat traceability as important. However, the distinctive sensitivity to price exhibited is a result of the fact that traceability is only of secondary importance as an assessment criterion, after price. Food retailers should adjust their communication and price policies in order to take advantage of the consumers’ higher WTP for traceable products according to the...
Tipo: Conference Paper or Presentation Palavras-chave: Conjoint analysis; Willingness-to-pay; Meat traceability; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety.
Ano: 2008 URL: http://purl.umn.edu/43951
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THE EFFECTS OF IRRATIONAL RESPONSES IN CONTINGENT VALUATION SURVEY AND THE APPROPRIATE TREATMENT AgEcon
He, Senhui; Fletcher, Stanley M.; Rimal, Arbindra.
This paper investigates the effects of irrational responses on stated willingness-to-pay (WTP) in a contingent valuation study. A significant portion of the respondents stated that they were willing to pay a higher price for irradiated beef which they would avoid consuming due to their concerns about the side effects of irradiation. Such responses may not reflect true WTP and may cause bias in WTP estimate. Excluding these responses from estimation may result in sample selection bias. Whereas setting the bid values presented to these responses close to zero both helped to improve the estimation model and to reduce the potential bias in WTP estimate.
Tipo: Conference Paper or Presentation Palavras-chave: Beef irradiation; Irrational response; Willingness-to-pay; Consumer/Household Economics.
Ano: 2003 URL: http://purl.umn.edu/35073
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Estimation of a Surface Water Quality Valuation Index for the Appalachian Region AgEcon
Khatri-Chhetri, Arun; Collins, Alan R..
A surface water quality valuation index is developed and used to compare counties across the Appalachian Region. This index was based on a meta-analysis of non-market water quality valuation studies along with an application of benefit transfer. The results reveal that Pennsylvania, Georgia, and New York had the highest percentages of counties with high index values within the Appalachian Region. As this research was part of an inter-disciplinary team assembled by the Appalachian Regional Commission, results of this index can be compared to other indices computed for water resources in the region.
Tipo: Conference Paper or Presentation Palavras-chave: Meta-analysis; Benefit transfer; Contingent valuation; Willingness-to-pay; Environmental Economics and Policy.
Ano: 2011 URL: http://purl.umn.edu/103653
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Robust Estimates of Value of a Statistical Life for Developing Economies: An Application to Pollution and Mortality in Santiago AgEcon
Bowland, Brad J.; Beghin, John C..
The value-of-statistical-life (VSL) approach is used by environmental economists to value mortality changes resulting from environmental improvement, such as decreased urban air pollution. Because of scarce data, VSL estimates are not available for developing countries. Using robust regression techniques, we conduct a meta-analysis of VSL studies in industrialized countries to derive a VSL prediction function for developing economies accounting for differences in risk, income, human capital levels, and other demographic characteristics of these economies. We apply our estimated VSL to assess the willingness-to-pay for reduction in mortality linked to air pollution in Santiago, Chile. We find willingness-to-pay estimates in the range of $519,000 to $675,000...
Tipo: Working or Discussion Paper Palavras-chave: Air pollution; Meta-analysis; Mortality; Santiago; VSL; Willingness-to-pay; Environmental Economics and Policy; I12; Q25; O15.
Ano: 1998 URL: http://purl.umn.edu/18471
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A Non-Hypothetical and Incentive Compatible Method for Estimating Consumer Willingness-to-Pay for a Novel Functional Food: The Case of Pomegranates AgEcon
McAdams, Callie P.; Palma, Marco A.; Ishdorj, Ariun; Hall, Charles R..
A preference and valuation mechanism that compared results of an experimental auction and nonhypothetical preference rankings was developed and used to elicit preferences for pomegranate products from a representative sample of shoppers in Texas. Familiarity with pomegranate products increased willingness-to-pay (WTP) for pomegranates, as did tasting and providing additional information on the health benefits of the products. Ready-to-eat and juice products were preferred to whole fruit products. Subjects did not indicate an increased WTP for Texas varieties over California Wonderful pomegranate based on auction bids but indicated a preference for one Texas variety in the nonhypothetical ranking procedure; thus, the auction results and nonhypothetical...
Tipo: Conference Paper or Presentation Palavras-chave: Willingness-to-pay; Pomegranate; Experimental auction; Ranking; Health; Novel product; Food Consumption/Nutrition/Food Safety; Marketing; D12; Q13.
Ano: 2011 URL: http://purl.umn.edu/103682
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Assessing Consumer Preferences for Organically Grown Fresh Fruit and Vegetables in Eastern New Brunswick AgEcon
Haghiri, Morteza; Hobbs, Jill E.; McNamara, Meaghan L..
www.ifama.org
Tipo: Journal Article Palavras-chave: Consumer preferences; Organic fresh produce; Willingness-to-pay; Consumer/Household Economics; Crop Production/Industries; Demand and Price Analysis; Q1.
Ano: 2009 URL: http://purl.umn.edu/92556
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Do Local Production, Organic Certification, Nutritional Claims, and Product Branding Pay in Consumer Food Choices? AgEcon
Batte, Marvin T.; Hu, Wuyang; Woods, Timothy A.; Stan, Ernst.
This research furthers the assessment of consumer demand for locally produced foods, while also considering a host of other food attributes that may interact to influence consumer utility. Using stated preference data from a choice-based conjoint analysis survey instrument, we estimate willingness-to-pay for processed food products (blackberry jam) that are differentiated with respect to their branding, the location of their production, certification as organically produced, branding as a product of a small family farming association, and carrying a State Proud certification. Although price is the most important single attribute influencing consumer choice for our sample, consumers also were willing to pay more for food products produced in their state or...
Tipo: Conference Paper or Presentation Palavras-chave: Conjoint analysis; Choice experiment; Locally produced food; Organic foods; Product differentiation; Produce marketing; State Proud programs; Willingness-to-pay; Agribusiness; Agricultural and Food Policy; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Marketing; Q11; Q13.
Ano: 2010 URL: http://purl.umn.edu/61026
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Consumers’ Willingness to Pay for Bacteriophage Technology Treated Fresh Produce AgEcon
Yeboah, Osei-Agyeman; Goktepe, Ipek; Naanwaab, Cephas B.; Kyei, Foster Ofori.
The United States is remarkably safe, when it comes to food supply. Nevertheless, food can become contaminated with a variety of germs. According to reports by a food safety group of the Centers for Disease Control and Prevention, food-borne illness caused by bacteria such as E. coli and salmonella not only take a huge toll on American consumers’ health but they cost the United States an estimated $152 billion annually in health care and other losses. To curb this increasing phenomenon, there has been a reintroduction of bacteriophage in the treatment of bacteria on raw foods. This study utilized a survey questionnaire administered by telephone to consumers in four different states; Alabama, Georgia, North Carolina, and South Carolina. In this study, as...
Tipo: Presentation Palavras-chave: Willingness-to-pay; Bacteriophage; Fresh produce; Logit model; Agribusiness; Agricultural and Food Policy; Consumer/Household Economics; Environmental Economics and Policy.
Ano: 2012 URL: http://purl.umn.edu/119733
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Hedging von Mengenrisiken in der Landwirtschaft – Wie teuer dürfen „ineffektive“ Wetterderivate sein? AgEcon
Musshoff, Oliver; Hirschauer, Norbert.
Since the mid-nineties, agricultural economists discuss the suitability of “weather derivatives” as hedging instruments for volumetric risks in agriculture. Contrary to traditional insurance contracts, the payoffs of such derivatives are linked to weather indices (e.g. accumulated rainfall or temperature over a certain period) that are measured objectively at a defined meteorological station. While weather derivatives thus circumvent the problem of moral hazard and adverse selection, weather derivative markets for the agricultural sector are still in their infancy all-over the world. Some economists attribute this to theoretical valuation problems and the lack of a pricing method which is accepted by all market participants. Others think that the low...
Tipo: Journal Article Palavras-chave: Weather derivatives; Rainfall risk; Willingness-to-pay; Portfolio optimization; Hedging of volumetric risk; Farm Management; Financial Economics; Risk and Uncertainty.
Ano: 2008 URL: http://purl.umn.edu/97605
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On the use of honesty priming task to mitigate hypothetical bias in choice AgEcon
de Magistris, Tiziana; Gracia, Azucena; Nayga, Rodolfo M., Jr..
We test whether the use of an honesty priming task from the social psychology literature can help mitigate hypothetical bias in stated preference choice experiments (CE). Using a between-sample design, we conducted experiments with five treatments: (1) hypothetical CE without cognitive task, (2) hypothetical CE with cheap talk script, (3) hypothetical CE with neutral priming task, (4) hypothetical CE with honesty priming task, and (5) non-hypothetical CE. Results generally suggest that marginal willingness to pay estimates from treatment 4 where subjects are given honesty priming task before the choice experiment are not statistically different from marginal valuations from treatment 5 where subjects are in a non-hypothetical choice experiment. Values from...
Tipo: Presentation Palavras-chave: Hypothetical bias; Cheap talk; Priming; Willingness-to-pay; Marketing; Research Methods/ Statistical Methods; C23; D12; Q18.
Ano: 2012 URL: http://purl.umn.edu/123639
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FOOD CHOICE, NUTRITIONAL INFORMATION AND FUNCTIONAL INGREDIENTS: AN EXPERIMENTAL AUCTION EMPLOYING BREAD AgEcon
Hellyer, Nicole Elizabeth; Fraser, Iain; Haddock-Fraser, Janet.
In this paper we present the results of an experimental auction conducted to examine the influence of nutritional information on food choice and in particular estimate consumer willingness to pay for bread that contains functional ingredients which is used to make sandwiches. We find that consumers are willing to pay more for a whole grain and whole grain granary bread sandwich than other bread types. We also find that consumers do react positively to the provision of nutritional and health benefit information but that this effect occurs regardless of whether we supply specific or nonspecific health benefit information. We discuss information provision and health policy implications that emerge from our analysis.
Tipo: Conference Paper or Presentation Palavras-chave: Functional foods; Bread; Willingness-to-pay; Agricultural and Food Policy; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Food Security and Poverty; Health Economics and Policy; D44; I1.
Ano: 2010 URL: http://purl.umn.edu/116424
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Taste and Visual Influences on Hispanic Consumers' Preferences and Willingness-to-Pay for Pasture-Fed Beef AgEcon
Luo, Jie; Mainville, Denise Y.; You, Wen; Nayga, Rodolfo M., Jr..
Experimental Economics methods are used to determine Hispanic consumers’ sensory acceptance of pasture-fed beef and evaluate visual and taste influences on their overall preferences and willingness-to-pay (WTP). Two hundred and thirty-one Hispanic consumers in four experimental sites in Virginia participated in a laboratory experimental procedure where they visually examined and tasted pasture-fed and conventionally produced grain-fed beef, and then participated in a non-hypothetical Multiple Price Lists (MPL) experiment to determine their WTP. Hispanic consumers perceived significant differences between pasture-fed and grain-fed beef’s appearance and taste. Visual and taste acceptances are closely correlated to and significantly influence overall...
Tipo: Conference Paper or Presentation Palavras-chave: Pasture-Fed Beef; Experimental Economics; Multiple Price Lists; Preference; Willingness-to-pay; Agribusiness; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Livestock Production/Industries; Marketing.
Ano: 2009 URL: http://purl.umn.edu/49457
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Consumers' Willingness-to-Pay for Perennial Grass Conversion to Renewable Energy in South-Central Minnesota AgEcon
Pham, Matthew V..
Poster prepared for presentation at the Agricultural & Applied Economics Association’s 2011 AAEA & NAREA Joint Annual Meeting, Pittsburgh, Pennsylvania, July 24-26, 2011
Tipo: Conference Paper or Presentation Palavras-chave: Willingness-to-pay; Perennial Grass; Contingent Valuation; Economic Feasibility; Credit Stacking; Minnesota; Row Crops; Environmental Economics and Policy; Resource /Energy Economics and Policy.
Ano: 2011 URL: http://purl.umn.edu/103604
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RELATIVE AND ABSOLUTE RISK FORMAT IN ELICITING WILLINGNESS-TO-PAY FOR BEEF IRRADIATION AgEcon
Rimal, Arbindra; Fletcher, Stanley M.; McWatters, Kay H..
The relationship between the valuation of reduced risk through irradiation and framing of risk information was determined using absolute and relative risk formats. A double-bounded CV survey was used to measure willingness-to-pay (WTP) for irradiated beef among 740 U.S. households. Results show that the WTP was sensitive to the risk formats.
Tipo: Conference Paper or Presentation Palavras-chave: Beef irradiation; Relative risk format; Absolute risk format; Willingness-to-pay; Double-bounded CV questions; Consumer/Household Economics.
Ano: 2000 URL: http://purl.umn.edu/21825
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Product Information and Willingness-to-Pay: A Case Study of Fair Trade Coffee on Chinese Market AgEcon
Yang, Shang-Ho; Guan, Huanda; Hu, Wuyang; Liu, Yun.
Poster Presentation
Tipo: Presentation Palavras-chave: Product information; Willingness-to-pay; Fair trade coffee; Chinese market; Agribusiness; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Marketing; Research Methods/ Statistical Methods; D12; Q13.
Ano: 2012 URL: http://purl.umn.edu/124360
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Got (Safe) Milk? Chinese Consumers’ Valuation for Select Food Safety Attributes AgEcon
Ortega, David L.; Wang, H. Holly; Wu, Laping; Bai, Junfei; Olynk, Nicole J..
Food safety issues often arise from problems of asymmetric information between consumers and suppliers of food with regards to product-specific attributes or characteristics. Food safety concerns in China are having a drastic impact on consumer behavior, commodity markets, international trade and food security. An additional challenge to the problem of asymmetric information lies in the inherent structure of the governing bodies which oversee food safety and quality. Unlike the United States and other developed countries, China’s food safety is regulated by several government entities with different and sometimes overlapping responsibilities. As a result consumers don’t have a comprehensive food safety and quality system on which to base their economic...
Tipo: Conference Paper or Presentation Palavras-chave: China; Choice experiment; Mixed logit; Latent class logit; Food safety; Preference heterogeneity; Willingness-to-pay; Food Consumption/Nutrition/Food Safety; International Relations/Trade; Marketing; Q11; Q18.
Ano: 2011 URL: http://purl.umn.edu/98723
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South Korean Millers’ Preferences for the Quality Characteristics of Hard White Wheat that is Used in Producing All-purpose Flour AgEcon
Park, Jaehong; Henneberry, Shida Rastegari.
Using the choice-based conjoint analysis and self explicated approach, I elicited South Korean millers’ preference and willingness to pay for the quality characteristics of hard white wheat that is used in producing all-purpose flour. In specified seven attributes, test weight, moisture, and price significantly affect to South Korean millers’ utility but protein contents, ash, dockage, and falling number does not. South Korean millers are more willing to pay to change the quality characteristics related to the milling yields and profitability, such as test weight, moisture and dockage. But their willingness-to-pay for protein content is not as big as common expectation. Along with the research of Srinivasan (1997), we found that the self-explicated...
Tipo: Conference Paper or Presentation Palavras-chave: Hard White Wheat; South Korean wheat market; Choice-based conjoint analysis; Self-explicated approach; Conditional logit model; Willingness-to-pay; Agribusiness; Agricultural and Food Policy; Consumer/Household Economics; Crop Production/Industries; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; International Relations/Trade; Marketing; Research Methods/ Statistical Methods.
Ano: 2010 URL: http://purl.umn.edu/56327
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Revisiting Cheap Talk with New Evidence from a Field Experiment AgEcon
Silva, Andres; Nayga, Rodolfo M., Jr.; Campbell, Benjamin L.; Park, John L..
We assess the reduction of hypothetical bias in consumers’ willingness to pay (WTP) for products by applying a generic, short, and neutral cheap talk script in a retail setting. Using an open-ended elicitation mechanism with non-hypothetical, hypothetical, and hypothetical with cheap talk treatments, our results indicate that the hypothetical WTP values are higher than the nonhypothetical values, but the hypothetical with cheap talk values are not significantly different from non-hypothetical estimates.
Tipo: Journal Article Palavras-chave: BDM; Cheap talk; Field experiment; Hypothetical bias; Willingness-to-pay; Research Methods/ Statistical Methods.
Ano: 2011 URL: http://purl.umn.edu/117168
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IQF Catfish Retail Pack: A Study of Consumers' Willingness to Pay AgEcon
Quagrainie, Kwamena K..
The grocery retail channel represents a potential for increased sales for catfish products because of the competitive nature that imported catfish fillets pose at foodservice market channels. The study examined the potential for selling a household-size pack of IQF 6-fillets of catfish through the grocery market channels, and consumers' willingness to pay for the product. Data used were obtained from a survey conducted in selected southern U.S. cities. Results suggest that households will purchase such grocery retail packages and will be willing to pay an average price of $4.37/lb. Important factors found to affect willingness to pay include; fish buying patterns, household size, race, age and gender.
Tipo: Journal Article Palavras-chave: Catfish marketing; Willingness-to-pay; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety.
Ano: 2006 URL: http://purl.umn.edu/8195
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