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	Provedor de dados AgEcon (1) Autor Chikazunga, Davison (1) Louw, Andre (1) Ndanga, Leah Z.B. (1) van Rooyen, C.J. (1) Palavra-chave Determinants (1) Food Consumption/Nutrition/Food Safety (1) Marketing (1) Random utility models (1) Wine choice (1) Tipo do documento Working or Discussion Paper (1) Ano 2008 (1) País United States (1) Idioma Inglês (1)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 1 Primeira ... 1 ... Última Modelling the determinants of wine choice among South Africa’s “Black Diamonds” AgEcon Ndanga, Leah Z.B.; Louw, Andre; van Rooyen, C.J.; Chikazunga, Davison. This paper uses a choice based conjoint analysis in an attempt to develop a consumer profile for the new market for black consumers. Although the different statistical packages used variants of the MNL model, the results were significantly similar with no contradictions in their results and the model provided here had the best statistical significance. Despite the models’ imminent statistical insignificance, they suggested valuable notions about black consumers’ wine choice determinants. Age, gender and the choice of favourite red wine may be used to segment the market and the other significant coefficients will affect the marketing and distribution choices to be followed by wine companies. Tipo: Working or Discussion Paper Palavras-chave: Random utility models; Wine choice; Determinants; Food Consumption/Nutrition/Food Safety; Marketing. Ano: 2008 URL: http://purl.umn.edu/108001 Registros recuperados: 1 Primeira ... 1 ... Última

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