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	Provedor de dados AgEcon (3) Autor Hanf, Jon Henrich (3) Rewerts, Astrid Lucie (3) Wettstein, Nadine (1) Palavra-chave Cross-cultural comparison (3) Means-End-Chain-Theory (3) Wine consumers (3) Agribusiness (1) Agricultural and Food Policy (1) Consumer/Household Economics (1) Marketing (1) Soft-Laddering (1) Mais... Tipo do documento Conference Paper or Presentation (3) Ano 2009 (2) 2008 (1) País United States (3) Idioma Inglês (3)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 3 Primeira ... 1 ... Última Values as reasons for consumer decisions – an inter-cultural comparison AgEcon Rewerts, Astrid Lucie; Hanf, Jon Henrich. Nowadays, consumers usually do not just consider the functional use of a product. At least equally important are the emotional experiences that are tied up with the product and that are sated with non-material elements of a product. Which non-material elements of a product are considered important by the consumer, depends on his or her personal values. Therefore, the identification of personal values assists in explaining the consumers’ purchasing motives. Since personal values do not just influence a consumers’ purchasing decision but vary between cultural circles, it is expected that cultural values lead to culture-specific consumption patterns. To analyse the coherences between cultural values and the consumer behaviour of a cultural circle, 40 female... Tipo: Conference Paper or Presentation Palavras-chave: Means-End-Chain-Theory; Cross-cultural comparison; Wine consumers; Consumer/Household Economics. Ano: 2008 URL: http://purl.umn.edu/44332 Culture-specific Consumption Patterns of German and Ukrainian Wine Consumers AgEcon Rewerts, Astrid Lucie; Hanf, Jon Henrich; Wettstein, Nadine. By referring to Means-End-Chain-Theory, we identified personal values as the actual buying motive. Since these values vary according to the consumer’s cultural background, it is expected that culture-specific values lead to culture-specific consumption patterns. To verify this proposition, we conducted laddering-interviews using the example of wine in a German-Ukrainian comparison. As expected, consumers differ with respect to their purchasing motives. Tipo: Conference Paper or Presentation Palavras-chave: Means-End-Chain-Theory; Soft-Laddering; Cross-cultural comparison; Wine consumers; Agricultural and Food Policy. Ano: 2009 URL: http://purl.umn.edu/58119 Values as driving forces of culture-specific consumption patterns – an empirical investigation of wine consumers AgEcon Rewerts, Astrid Lucie; Hanf, Jon Henrich. Nowadays, consumers do not just consider the functional use of a product important, but also the emotional experiences a product is able to provide. These emotional experiences are sated with non-material elements of a product whose accordant importance depend on the values held by consumers. Hence, by referring to Means-End-Chain-Theory it can be stated that personal values constitute the actual buying motive. For this reason, the identification of values helps to explain purchasing motives and preferences. Since values do not just influence a consumer’s purchasing decisions, but vary between cultural circles, it is expected that cultural values lead to culture-specific consumption patterns. To determine these coherences between cultural values and the... Tipo: Conference Paper or Presentation Palavras-chave: Means-End-Chain-Theory; Cross-cultural comparison; Wine consumers; Agribusiness; Marketing. Ano: 2009 URL: http://purl.umn.edu/51979 Registros recuperados: 3 Primeira ... 1 ... Última

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