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| Horowitz, Ira; Lockshin, Larry. |
| The residuals from a set of linear regression equations built to explain the quality of a bottle of Australian wine via eight quality signals are examined to determine whether there is any relationship between their signs for individual producers and the diversity of their offerings. Product diversity is found to be a fault-ridden signal of a quality-bargain, which we define as a bottle of wine whose quality rating exceeds its regression-based expectation. Indeed, to the extent that the signal does impart useful information, the message would be that consumers are less likely to get their money's worth the greater is the diversity of the producer's offerings. |
| Tipo: Journal Article |
Palavras-chave: Wine marketing; Product diversity; Wine quality; Predicted quality; Quality-bargain; Agribusiness; Marketing. |
| Ano: 2006 |
URL: http://purl.umn.edu/8204 |
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| Chang, Hui-Shung (Christie); Campbell, Gene; Sniekers, Peter. |
| Geographical Indications (GIs) have increasingly been used as a marketing tool to create an image of quality and uniqueness, and so capture premium prices. Hedonic pricing studies have shown that indication of geographical origin of production (e.g. country, region, wineries, and location), can affect prices. However, Geographical Indications only work when they are backed up by quality products. The objectives of this study are to assess the potential of a proposed Geographical Indication for the emerging "New England" wine region in promoting local wines and to make recommendations on how that potential, if it exists, can be realised. The assessment is based on an overview of existing systems of Geographical Indications and conditions, both economic... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Geographical indication; TRIPS Agreement; Wine marketing; Hedonic; Agribusiness. |
| Ano: 2007 |
URL: http://purl.umn.edu/10414 |
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