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| Quiroz Guzman, Tamara; Valtierrez Angel, David Arnoldo. |
| The branch of the supermarkets is seen threatened each day by radical changes and sometimes involuntary those which should be faced in a way practical and direct as if is tried to minority problems. Furthermore, as all in the life changes and evolves, the market is not left behind being this obligator to improve their/its continuous improvement strategies to reach the excellence and the permanency before the competition every time but direct. The present study is carried out in the state self-service company in Delicias City, Chihuahua, who requested the one which anonymity devotes to the foods and products marketing for household. It is I accomplished a study that consisted of measuring the cultural dimensions of the groups that meet in Delicias and the... |
| Tipo: Journal Article |
Palavras-chave: Cultural dimensions; Uncertainty; Power; Womanliness; Masculinity; Collectivism; Individualism; Society.; Agribusiness. |
| Ano: 2010 |
URL: http://purl.umn.edu/93906 |
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