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Chinese consumer's attitudes, perceptions and behavioural responses towards food fraud Organic Eprints
Kendall, Helen; Kuznesof, Sharron; Dean, Moira; Chan, Mei-Yen; Clark, Beth; Home, Robert; Stolz, Hanna; Zhong, Qiding; Liu, Chuanhe; Brereton, Paul; Frewer, Lynn.
Regulation of food systems exists to ensure safety and enhance consumer confidence in the food which they purchase and consume. However, some regulatory systems fail to instil public confidence. In China for example, trust in the domestic food system is low as a consequence of multiple high-profile food scandals, many of which linked to food fraud. Fraud occurs when food is intentionally adulterated for economic gain and may, but not always, pose a risk to the safety of food. Food authenticity and quality may also be compromised. The focus of this research relates to how Chinese consumers perceive food fraud and make choices in the absence of trust in regulatory systems. Seven focus groups with middle class Chinese participants in tier 1 and 2 cities...
Tipo: Journal paper Palavras-chave: Consumer issues; Policy environments and social economy.
Ano: 2019 URL:
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