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Registros recuperados: 139
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A Guide to Successful Organic Marketing Initiatives Organic Eprints
Schmid, Otto; Hamm, Ulrich; Richter, Toralf; Dahlke, Andrea.
A Guide to Successful Organic Marketing Initiatives provides practical application of the business and marketing ideas developed from the EU research project OMIaRD. Businesses based on the collaboration between organic farmers often have resources of enthusiasm and considerable skill in agricultural production but lack the means and expertise to develop successfully in the face of rapidly changing market structures and conditions. It provides useful advice on the market and policy issues to take into account, and on preparing to establish a new business with farmer participation, managing the start-up phase, and on into consolidation of a mature enterprise. It will be useful for organic farmers, enterprise managers, and practitioners in rural and regional...
Tipo: Book Palavras-chave: Farming Systems; Markets and trade.
Ano: 2004 URL: http://orgprints.org/25539/1/1338-marketing.html
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Absatzanalyse für regionale und fair gehandelte Öko-Lebensmittel im Rahmen der BÖL-Projekte 08OE132 und 08OE105 Organic Eprints
Bickel, Malte; Hamm, Ulrich.
Ziel des vorliegenden Forschungsvorhabens war es, eine Informationsgrundlage über den Verkaufserfolg von fairen und regionalen Öko-Lebensmitteln im Naturkostfachhandel zu gewinnen. Zum einen wurde der absolute Absatzerfolg dieser Produkte analysiert, zum anderen die Auswirkung der Einführung bzw. Neuauszeichnung der Testprodukte auf die jeweiligen Warengruppenumsätze. Im Rahmen von Storetests wurde der Absatz von Testprodukten des BioFair-Vereins sowie der fair & regional-Initiative Berlin-Brandenburg unter realen Verkaufsbedingungen im Naturkostfachhandel analysiert. Parallel zur Einführung der Testprodukte wurde jeweils eine Verkaufsförderungsaktion von den Initiativen, die die Testprodukte stellten, durchgeführt, die jeweils von einem Storecheck...
Tipo: Report Palavras-chave: Markets and trade.
Ano: 2010 URL: http://orgprints.org/17109/1/17109%2D08OE213%2Duni_kassel%2Dhamm%2D2010%2Dabsatzanalyse.pdf
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Akzeptanz von nachhaltiger Aquakultur: Treffen die Produktinformationen die Wünsche von Öko-Käufern? Organic Eprints
Risius, A.; Hamm, Ulrich.
Aquaculture is becoming more important for human consumption. Sustainable aquaculture procedures came up as an alternative, due to the negative environmental impacts of conventional aquaculture procedures. Nonetheless, little is known about consumer segments for sustainable aquaculture and their preferences. Overall, participants paid a lot of attention on the declaration of origin; specifically fish products from Germany or Denmark were preferred along with local products. Consumers are generally supporting a sustainable production. However, communication claims and labelling schemes should be improved to reach consumer acceptance.
Tipo: Conference paper, poster, etc. Palavras-chave: Social aspects; Policy environments and social economy; Aquaculture.
Ano: 2017 URL: http://orgprints.org/31915/1/Akzeptanz%20von%20nachhaltiger%20Aquakultur%20%20Treffen%20die.pdf
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Alleanze tra Agricoltori e Consumatori – Come comunicare con successo il valore degli alimenti biologici ai consumatori Manuale pratico Organic Eprints
Zander, Katrin; Hamm, Ulrich; Freyer, Bernhard; Gössinger, Katharina; Hametter, Monika; Naspetti, Simona; Padel, Susanne; Stolz, Hanna; Stolze, Matthias; Zanoli, Raffaele.
Il risultato principale della nostra ricerca ha confermato che la comunicazione degli attributi etici addizionali offre a molte aziende biologiche una reale opportunità di differenziazione dei propri prodotti nel più vasto mercato biologico. Molti consumatori e produttori sono d’accordo sul fatto che la produzione biologica in conformità al regolamento UE sull’agricoltura biologica (834/2007) non rappresenta la ‘fase finale’ in riferimento a una produzione alimentare sostenibile ed etica. Un numero crescente di consumatori acquista prodotti che siano realizzati secondo standard ‘etici’ non attualmente ricompresi nelle norme previste dal regolamento UE sull’agricoltura biologica o che – in ogni caso – vanno al di là degli standard minimi ivi previsti....
Tipo: Book Palavras-chave: "Organics" in general; Consumer issues.
Ano: 2011 URL: http://orgprints.org/20601/1/CORE_FCP_Handbook_it_2012.pdf
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Alternativen zur betäubungslosen Ferkelkastration im ökologischen Landbau - Analyse der Auswirkungen alternativer Verfahren auf die Akzeptanz bei Verbrauchern und Produzenten Organic Eprints
Heid, Astrid; Brenninkmeyer, Christine; Knierim, Ute; Hamm, Ulrich.
Ziel des Projektes war es, Einstellungen von Verbrauchern, Produzenten, Verarbeitern, Händlern und Tierschutzverbänden zur betäubungslosen Ferkelkastration und möglichen Alternativen zu untersuchen und Empfehlungen für die Öko-Landwirtschaft abzuleiten. Einstellungen und Zahlungsbereitschaft von insgesamt 89 Verbrauchern von Öko-Produkten wurden in Fokusgruppen mit anschließender Vickrey-Auktion ermittelt. Die betäubungslose Ferkelkastration war den Verbrauchern kaum bekannt. Sie wurde überwiegend negativ bewertet und passte nicht ins Bild der Öko-Tierhaltung. Wichtige Kriterien für die Bewertung der Alternativen waren Tierschutz, Gesundheit, Lebensmittelsicherheit, Geschmack und Kosten. Die Immunokastration löste starke Bedenken aus. Die Kastration mit...
Tipo: Report Palavras-chave: Food security; Food quality and human health Markets and trade Health and welfare Pigs.
Ano: 2011 URL: http://orgprints.org/18652/1/18652%2D08OE025%2Duni_kassel%2Dhamm%2D2011%2Dverbraucherakzeptanz_alternativer_ferkelkastration.pdf
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Alternativen zur betäubungslosen Ferkelkastration - Stand der Forschung zur Verbraucherakzeptanz der Alternativen Organic Eprints
Heid, Astrid; Hamm, Ulrich.
In Europa werden fast alle männlichen Ferkel routinemäßig kastriert, um die Entstehung von Ebergeruch zu verhindern. In der Regel erfolgt dieser Eingriff ohne Betäubung. Aktuell findet eine Diskussion über die Tierschutzrelevanz der betäubungslosen Ferkelkastration statt und ein Verbot dieser Praxis wird angestrebt. Daher müssen Alternativen zur betäubungslosen Kastration gefunden werden. Ein wichtiger Faktor bei der Bewertung der Umsetzbarkeit der diskutierten Alternativen zur betäubungslosen Ferkelkastration ist die Bereitschaft der Verbraucher das so produzierte Fleisch auch zu kaufen. Der Beitrag gibt einen Überblick über den aktuellen Stand der Forschung zur Verbraucherakzeptanz der Alternativen zur betäubungslosen Ferkelkastration.
Tipo: Journal paper Palavras-chave: Food security; Food quality and human health Markets and trade Health and welfare.
Ano: 2009 URL: http://orgprints.org/17053/1/Heid_Hamm_2009_Alternativen_Ferkelkastration_Verbraucherakzeptanz.pdf
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Alternativen zur betäubungslosen Ferkelkastration: Verbraucherakzeptanz Organic Eprints
Heid, Astrid; Hamm, Ulrich.
In organic farming there is an ongoing discussion on piglet castration without anaesthesia and possible alternatives to this practice due to animal welfare concerns. Consumer acceptance of alternatives to piglet castration without anaesthesia plays an important role in this discussion. This contribution examines organic consumers’ attitudes towards piglet castration without anaesthesia and the alternatives castration with anaesthesia and analgesia, immunocastration and fattening of entire males. Additionally, consumers’ willingness-to-pay for the alternatives is determined. The results show that animal welfare, food safety and health concerns influence consumers’ attitudes towards the alternatives. However, the individual perception of those aspects is...
Tipo: Conference paper, poster, etc. Palavras-chave: Food security; Food quality and human health.
Ano: 2011 URL: http://orgprints.org/17452/3/Heid_17452.pdf
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Analyse des Bio-Geflügelmarktes Organic Eprints
Schipmann-Schwarze, Christin; Boller, Leonie; Hamm, Ulrich.
Bislang ist der Markt für Produkte aus Öko-Geflügelfleisch eine Nische, bietet aber das Potential, den heutigen Verbraucherwünschen nach tiergerecht produzierten, nachhaltigen und gesunden Produkten entgegenzukommen. Im Teilprojekt 5 des BÖLN-Projektes „Analyse des Bio-Geflügelmarktes“ wurden Verbraucher nach Konsumgewohnheiten, Produktpräferenzen, Einstellungen zu Lebensmitteln, zur Tierhaltung, zu Öko-Geflügelfleisch, zu Medien und zu Preisen befragt. Darüber hinaus wurde ihre Mehrzahlungsbereitschaft für Öko-Geflügel erfasst. Daraus können Hemmnisse und Chancen zur Weiterentwicklung des Öko-Geflügelsektors abgeleitet werden. Die zwei wichtigsten Hemmnisse für das weitere Wachstum sind die Produktverfügbarkeit und die hohen Preisaufschläge. Verbraucher...
Tipo: Report Palavras-chave: Markets and trade; Consumer issues; Poultry.
Ano: 2019 URL: http://orgprints.org/35056/1/35056-15OE005-uni-kassel-hamm-2019-biogefluegelmarkt.pdf
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Analysis of the European Market for Organic Food Organic Eprints
Hamm, Ulrich; Gronefeld, Friederike; Halpin, Darren.
"Analysis of the European market for organic food" is the first volume to be published by the OMIaRD project. In providing the most comprehensive and up to date information and analysis of European organic food markets, it offers important information in its own right but also contributes a foundation for further study. It covers all important aspects of the organic market, including production, consumption, foreign trade, supply deficits, prices and premiums. Nineteen countries have been separately investigated, and comparison and overview allow important policy and marketing conclusions to emerge.
Tipo: Book Palavras-chave: Markets and trade; Surveys and statistics.
Ano: 2002 URL: http://orgprints.org/1066/1/omiard%2Dhamm%2Det%2Dal%2D2002%2Dsummary.pdf
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Anforderungen an die Kommunikation von "Werten" ökologischer Lebensmittel Organic Eprints
Zander, Katrin; Hamm, Ulrich; Stolz, Hanna; Stolze, Matthias.
Durch die zunehmende Beliebtheit ökologischer Lebensmittel bei Verbrauchern steigt das Angebot. Gleichzeitig nimmt jedoch auch der Wettbewerb zwischen ökologischen Erzeugern zu. Viele Produkte werden mittlerweile unter Bedingungen erzeugt, die zwar noch den Minimalanforderungen der EU-Öko-Verordnung an die Produktion entsprechen, in denen aber die ursprünglichen Werte der ökologischen Bewegung kaum noch beachtet werden. Diese ursprünglichen Werte bestehen z. B. in fairen Arbeitsbedingungen, in der Integration von benachteiligten Menschen, in besonders artgerechter Tierhaltung oder in der Erhaltung von bäuerlichen Traditionen und den regionaltypischen Landschaften. Eine wachsende Gruppe von Erzeugern und Verbrauchern wünscht sich eine Orientierung des...
Tipo: Journal paper Palavras-chave: Social aspects; Markets and trade.
Ano: 2011 URL: http://orgprints.org/18604/1/Bio_aktuell_5%2D11.pdf
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Animal welfare versus food quality: Factors influencing organic consumers' preferences for alternatives to piglet castration without anaesthesia Organic Eprints
Heid, Astrid; Hamm, Ulrich.
Surgical piglet castration without pain relief has been banned in organic farming in the EU since the beginning of 2012. Alternative methods therefore need to be implemented that improve animal welfare and solve the underlying problem of boar taint. This paper explores German organic consumers' preferences for piglet castration without pain relief and three alternative methods. In an innovative approach using a multi-criteria decision making procedure, qualitative data from focus group discussions were compared with quantitative results from Vickrey auctions. Overall, participants preferred all alternatives to castration without pain relief. Different aspects influenced willingness-to-pay for the methods. Animal welfare was important for the evaluation of...
Tipo: Journal paper Palavras-chave: Food security; Food quality and human health Markets and trade Health and welfare Pigs.
Ano: 2013 URL: http://orgprints.org/23893/1/MESC6059.pdf
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Applicability of analysis techniques to determine consumer behaviour Organic Eprints
Stolz, Hanna; Hamm, Ulrich; Stolze, Matthias.
To explain consumers’ actual buying behaviour, a choice experiment and a standardised interview shall be combined in a twofold methodological approach. While the choice experiment provides information about consumers’ buying behaviour, the interview shall examine backgrounds and reasons for the choice decision by investigating the internal factors consisting of consumer attitudes, motivations and emotions, as well as the external factors, which are socio-demographic characteristics. The data provided by this twofold methodological approach need to be linked in the analysis procedure. Thus, the aim of this paper is to discuss the applicability of single multivariate analysis techniques and their ability to explain consumer behaviour. To identify causalities...
Tipo: Conference paper, poster, etc. Palavras-chave: Markets and trade; Consumer issues.
Ano: 2007 URL: http://orgprints.org/10239/1/Stolz-etal-2007-Consumer.pdf
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Are consumers willing to pay a price premium for specific organic logos? Organic Eprints
Janssen, Meike; Hamm, Ulrich.
Since July 2010, prepacked organic food produced in the EU must be labelled with the new mandatory EU logo for organic food. However, there is a long tradition of voluntary organic certification logos in most European countries. In this paper we analyse the willingness-to pay (WTP) of European consumers for products with different voluntary organic certification logos to make recommendations for actors in the organic sector. Data was collected by means of choice experiments with 1,997 consumers of organic food in five EU countries, based on which a number of random parameter logit models were estimated. According to our results, there were great differences between the tested logos regarding the price premium that consumers were willing to pay compared to...
Tipo: Conference paper, poster, etc. Palavras-chave: Consumer issues; Policy environments and social economy.
Ano: 2011 URL: http://orgprints.org/19703/1/Janssen_Hamm_2011_ISOFAR.pdf
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Assessing consumer acceptance of organic sausage products without curing agents Organic Eprints
Hamm, Ulrich; Wild, Sandra.
This paper presents and comments the results of sales experiments on newly developed organic meat products. The main goal of a research study was to examine the issue of consumer acceptance of organic sausage products with no curing agents. The sales experiment lasted over 12 weeks and was run in six supermarkets offering several variants of organic sausages of which three were produced without curing agents and therefore looked different to the variants produced with nitrite. The results allow an analysis of the consumer acceptance for organic meat products produced with and without curing agents as well as a description of the influence of the introduction of organic sausage variants without nitrite on the share of total sales of organic and conventional...
Tipo: Conference paper, poster, etc. Palavras-chave: Markets and trade.
Ano: 2007 URL: http://orgprints.org/9764/1/hamm%2Dwild%2D2007%2DConsumerSausages.pdf
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Assessing the effectiveness of sales promotion on organic products Organic Eprints
Hamm, Ulrich; Wild, Sandra.
This paper presents and comments on basis data for point of sale marketing on organic products. The research on promotions to date has been directed only towards conventional products. Therefore, the main issue of the study is to offer an overview of sales promotion instruments as well as evaluating different kinds of sales promotions and improving their effectiveness for organic products. The research addresses the optimal design of a series of promotions, which especially approach non-customers and occasional customers of organic products. This study is based on a quantitative empirical method which allows the comparison of sales promotion effectiveness for organic food in food retailing and specialised organic food retailing. Besides that, the study...
Tipo: Conference paper, poster, etc. Palavras-chave: Markets and trade.
Ano: 2005 URL: http://orgprints.org/4500/4/Hamm_Wild_4p_revised%2Ded.doc
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Ausweitung der individuellen Bedarfsdeckung mit Öko-Lebensmitteln – Identifikation von Sortimentslücken und produktspezifischen Kaufbarrieren für Öko-Käufer Organic Eprints
Buder, Fabian; Hamm, Ulrich.
Trotz weiter Verbreitung ökologischer Lebensmittel kaufen auch an Öko-Produkte gewöhnte Verbraucher den überwiegenden Teil ihrer Lebensmittel weiterhin in konventioneller Qualität. Die Ausweitung der Nachfrage nach ökologischen Lebensmitteln bei diesen Konsumenten bietet daher ein enormes Umsatzpotential für den Öko-Gesamtmarkt. Um das Marketing ökologischer Lebensmittel auf diese Zielgruppe ausrichten zu können sind Kenntnisse über die Gründe notwendig, die dazu führen, dass Öko-Konsumenten bestimmte Lebensmittel in konventioneller Qualität kaufen. Das Ziel des vorliegenden Forschungsvorhabens war es daher, zu ermitteln, ob Lücken in den Sortimenten des Handels bestehen oder ob individuelle Kaufbarrieren Öko-Konsumenten von einer Ausweitung ihrer...
Tipo: Report Palavras-chave: Markets and trade.
Ano: 2011 URL: http://orgprints.org/18433/1/18433%2D08OE102%2Duni_kassel%2Dhamm%2D2011%2Dbedarfsdeckung_Oekolebensmittel.pdf
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Bestimmungsgründe für den Kauf von Öko-Lebensmitteln: Liegen produktgruppenspezifische Unterschiede vor? Organic Eprints
Schäufele, Isabel; Hamm, Ulrich.
Der Einkauf von Öko-Lebensmitteln hat in den letzten Jahren deutlich zugenommen. Insbesondere Milch, Gemüse und Eier werden häufig in ökologischer Qualität gekauft. Bei anderen Produktgruppen, wie beispielsweise Süßigkeiten und Käse, wird noch relativ selten zur Öko-Variante gegriffen. Es scheint als würden die typischen Kaufmotive, wie gesundheitliche, geschmackliche Vorzüge oder Umweltfreundlichkeit, nicht zum Kauf der ökologischen Variante bei diesen Produktgruppen führen. Angesichts der immer weiteren Ausdehnung der Produktpalette von Öko-Lebensmitteln in Discountern und Supermärkten, ist es relevant, die Bestimmungsgründe für den Kauf verschiedener Öko-Produktgruppen zu identifizieren. Die vorliegende Studie untersucht daher Einflussfaktoren auf das...
Tipo: Conference paper, poster, etc. Palavras-chave: Markets and trade.
Ano: 2019 URL: http://orgprints.org/36133/1/Beitrag_205_final_a.pdf
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BioRegal Organic Eprints
Lindner, Annemarie; Müller, Carl-Ernst; Hamm, Ulrich; Schreiber, Rudolf L..
Das Forschungs- und Entwicklungsprojekt BioRegal sollte die Absatzsteigerung ökologischer Lebensmittel durch die Gewinnung neuer Kunden in weiteren Vertriebskanälen exemplarisch forcieren. So sollte die Ausweitung der landwirtschaftlichen Flächen, die ökologisch bewirtschaftet werden, vorangetrieben werden. Unter Einbeziehung des regionalen Lebensmittelhandwerks (Bäckereien) wurden dazu in der Testregion Unterfranken 23 BioRegale eingeführt, die als neue Vertriebsstellen ein Sortiment ökologischer regionaler Lebensmittel des täglichen Bedarfs in Ergänzung zu ihrem traditionellen Sortiment anboten. Das erforderliche Logistiksystem wurde aufgebaut und in einer Testphase auf Praxistauglichkeit erprobt. In dieser Phase wurden Kommunikationsmittel eingeführt,...
Tipo: Report Palavras-chave: Markets and trade; Farm economics.
Ano: 2007 URL: http://orgprints.org/15197/1/15197%2D04OE045%2DProNatur%2Dmueller%2D2007%2DBioRegal.pdf
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Classification of data collection methods (= Deliverable 3.1 of the OrganicDataNetwork project - Report on collection methods) Organic Eprints
Feldmann , Corinna; Hamm, Ulrich.
In this report, a number of evaluation and quality criteria for data collection and compilation methods were defined. The results of an online survey on all existing organic market data collection methods in Europe were compiled and assessed. Subsequently the quality of existing data collection and processing approaches was evaluated using the following data quality dimensions: relevance, accuracy, comparability, coherence, accessibility and clarity, and timeliness and punctuality. The quality assessment was carried out exemplary to determine some good examples of data collection and processing. These cases were chosen because they delivered a very holistic and comprehensive presentation of their approaches regarding data collection methods, analyses,...
Tipo: Report Palavras-chave: Surveys and statistics.
Ano: 2013 URL: http://orgprints.org/23010/1/OrganicDataNetwork_D3_1_Report%20on%20collection%20methods_Classification%20of%20data%20collection%20methods.pdf
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Communication of ethical values in organic farming Organic Eprints
Zander, Katrin; Hamm, Ulrich.
Due to globalisation and growing anonymity of trade with organic products, farmers in Europe are under pressure to lower their production standards in order to keep up with world-wide competition. On the other hand consumers increasingly criticise food products which were produced under unsatisfactory social and environmental conditions. A literature review indicates that consumers are willing to pay an additional premium for ethical values in organic production regarding social, environmental and economic concerns. This creates possibilities to differentiate from the organic mass markets by providing and communicating ethical values. So far, not much is known about which ethical values and arguments are comprehensible and important to organic consumers...
Tipo: Conference paper, poster, etc. Palavras-chave: Values; Standards and certification Consumer issues.
Ano: 2008 URL: http://orgprints.org/14001/1/ZanderHamm_IFOAM_08.pdf
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