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Registros recuperados: 8
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A New Framework for Evaluating Commodity Promotion Programs: What Can We Learn from Disaggregate Data? AgEcon
Carman, Hoy F.; Li, Lan; Sexton, Richard J..
Tipo: Conference Paper or Presentation Palavras-chave: Marketing.
Ano: 2006 URL: http://purl.umn.edu/21229
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An Economic Evaluation of the Hass Avocado Promotion Order’s First Five Years AgEcon
Carman, Hoy F.; Li, Lan; Sexton, Richard J..
The U.S. avocado industry has evolved from an emphasis on seasonal domestic production of a mix of avocado varieties to year-round availability of domestic and imported Hass avocados. California avocado producers, who account for approximately 90% of U.S. avocado production and essentially all U.S. Hass avocado production, have funded promotional programs for avocados since 1961. With few imports of avocados prior to the early 1990s, the benefits from these demand-enhancing programs flowed directly to California producers. Imports of avocados into the United States have increased steadily since then, resulting in a free-rider problem that led ultimately to creation of the Hass Avocado Promotion, Research, and Information Act of 2000. This act established...
Tipo: Technical Report Palavras-chave: Avocados; Commodity promotion; Marketing order; HAB; Agribusiness; Agricultural and Food Policy; Crop Production/Industries; Land Economics/Use; Marketing.
Ano: 2009 URL: http://purl.umn.edu/121697
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Countercyclical Price Movements during Periods of Peak Demand: Evidence from Grocery Retail Price for Avocados AgEcon
Li, Lan; Carman, Hoy F.; Sexton, Richard J..
Using a unique micro dataset and advanced panel models, this study examines the effects of demand shocks on grocery retail price for avocados, a key Californian fresh produce commodity. Retail prices for avocados exhibited countercyclical movements over seasonal demand shocks for avocados associated with some holidays and events. Demand for avocados is shown to be higher during some holidays/events, e.g., Christmas/New Year, Super Bowl Sunday, and Cinco de Mayo. Super Bowl Sunday and Cinco de Mayo are identified as holidays/events associated with idiosyncratic demand peaks for avocados, but not associated with high aggregate consumer demand. Retail price and margin were significantly lower during some holidays/events associated with high demand for...
Tipo: Conference Paper or Presentation Palavras-chave: Retail price; Retail price determination; Countercyclical price movement; Dynamic panel model; GMM; Demand and Price Analysis.
Ano: 2008 URL: http://purl.umn.edu/6251
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Food Retailers' Pricing and Marketing Strategies, with Implications for Producers AgEcon
Sexton, Richard J.; Xia, Tian; Li, Lan.
This paper examines grocery retailers' ability to influence prices charged to consumers and paid to suppliers. We discuss how retailer market power manifests itself in terms of pricing and marketing strategies by setting forth and offering evidence in support of eight "stylized facts" of retailer pricing and brand decisions. We argue that little, if any, of this behavior can be explained by a model of a competitive, price-taking retailer, but that most of the indicated behavior was also inconsistent with traditional models of market power. Finally, we discuss the impacts of aspects of this retailer behavior on the upstream farm sector.
Tipo: Journal Article Palavras-chave: Grocery retailer; Market power; Price spread; Sales; Agribusiness; Marketing.
Ano: 2006 URL: http://purl.umn.edu/10213
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Grocery Retailer Pricing Behavior for California Avocados with Implications for Industry Promotion Strategies AgEcon
Li, Lan; Carman, Hoy F.; Sexton, Richard J..
Rising concentration and consolidation of sales among large supermarket chains in the U.S. and other countries, due in part to a recent wave of mergers in food retailing, have made retailers' role in the food industry a topical issue. Using a unique micro dataset, this paper investigates retailer pricing issues for avocados, a key California specialty commodity, and analyzes the implications of retailer pricing behavior for the effectiveness of avocado industry advertising programs. The methodologies developed and the results achieved in this study should have broad applications across the produce sector, the food industry, and the grocery retail market. We find that retail prices for avocados are highly dispersed both spatially and temporarily. The...
Tipo: Conference Paper or Presentation Palavras-chave: F13; L1; L81; Q1; Q13; Demand and Price Analysis; Marketing.
Ano: 2006 URL: http://purl.umn.edu/25494
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Grocery Retailer Pricing Behavior for California Avocados with Implications for Industry Promotion Strategies AgEcon
Li, Lan; Carman, Hoy F.; Sexton, Richard J..
Replaced with revised version of paper 07/20/05.
Tipo: Conference Paper or Presentation Palavras-chave: Marketing.
Ano: 2005 URL: http://purl.umn.edu/19498
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Impact of Sequential and Partial Trade Liberalization for Mexican Hass Avocado Imports to the U.S. during 1998-2004 AgEcon
Carman, Hoy F.; Li, Lan; Sexton, Richard J..
Tipo: Conference Paper or Presentation Palavras-chave: International Relations/Trade.
Ano: 2006 URL: http://purl.umn.edu/21078
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Retailer Pricing Strategies for Differentiated Products: The Case of Bagged Salads and Lettuce AgEcon
Li, Lan; Sexton, Richard J..
Tipo: Conference Paper or Presentation Palavras-chave: Demand and Price Analysis.
Ano: 2005 URL: http://purl.umn.edu/19110
Registros recuperados: 8
Primeira ... 1 ... Última
 

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