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Registros recuperados: 27
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ADVERTISING, COLLECTIVE ACTION, AND LABELING IN THE EUROPEAN WINE MARKETS AgEcon
Marette, Stephan; Zago, Angelo M..
In this paper we consider the role for collective action in advertising investments needed to compete on foreign markets and/or to enter into new markets. We model the choices facing producers in regions where both AO (high quality) and table (low quality) wines are produced. By joining forces with producers of other regions to invest in advertising, producers may penetrate into new markets. We show that it is profitable to enter into the new markets when, other things being equal, the size of the new market is relatively big, when the traditional market is relatively small, and when the size of the fixed investment in advertising is relatively small. We discuss the policy implications of the results, examining possible modifications of the AO system...
Tipo: Journal Article Palavras-chave: Marketing.
Ano: 2003 URL: http://purl.umn.edu/27049
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Appendix to: Welfare Effects of Food Labels and Bans with Alternative Willingness to Pay Measures AgEcon
Lusk, Jayson L.; Marette, Stephan.
Tipo: Journal Article Palavras-chave: Agribusiness; Food Consumption/Nutrition/Food Safety.
Ano: 2009 URL: http://purl.umn.edu/55428
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ARE ASSESSMENTS FOR GENERIC ADVERTISING OPTIMAL IF PRODUCTS ARE DIFFERENTIATED? AgEcon
Crespi, John M.; Marette, Stephan.
An analytical framework where consumers display preferences for various qualities of an agricultural commodity is used to investigate the producer welfare effects of generic advertising assessments. Depending upon the degree of product differentiation present in the final goods, some producers are shown to benefit more than others from the use of an equivalent assessment on all producers. This paper delineates those cases where producer assessments should be equal and where assessments should be different to insure an equitable benefit.
Tipo: Conference Paper or Presentation Palavras-chave: Marketing.
Ano: 2001 URL: http://purl.umn.edu/20762
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Are Standards Always Protectionist? AgEcon
Marette, Stephan; Beghin, John C..
We analyze the effects of a domestic standard that reduces an externality associated with the consumption of the good targeted by the standard, using a model in which foreign and domestic producers compete in the domestic good market. Producers can reduce expected damage associated with the externality by incurring a cost that varies by source of origin. Despite potential protectionism, the standard is useful in correcting the consumption externality in the domestic country. Protectionism occurs when the welfare-maximizing domestic standard is higher than the international standard maximizing welfare inclusive of foreign profits. The standard is actually anti-protectionist when foreign producers are much more efficient at addressing the externality than...
Tipo: Working or Discussion Paper Palavras-chave: Externality; Nontariff barriers; Protectionism; Safety; Standard; Tariff equivalent; International Relations/Trade.
Ano: 2007 URL: http://purl.umn.edu/10007
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Can Foreign Producers Benefit from Geographical Indications under the New European Regulation? AgEcon
Marette, Stephan.
This article discusses some economic issues linked to the 2006 European regulation regarding geographical indications. Economic implications of this regulation for foreign producers are investigated. The article examines whether or not the development of a geographical indication is a profitable strategy for foreign producers. The discussion here concludes that geographical indications may allow such producers access to a high-quality segment of the market, but efficient quality management is a necessary condition for reaching such a segment.
Tipo: Journal Article Palavras-chave: Geographical indications; Regulation; Quality; Food Consumption/Nutrition/Food Safety; International Relations/Trade.
Ano: 2009 URL: http://purl.umn.edu/48793
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Collective Marketing Arrangements for Geographically Differentiated Agricultural Products: Welfare Impacts and Policy Implications AgEcon
Lence, Sergio H.; Marette, Stephan; Hayes, Dermot J.; Foster, William E..
This paper examines the incentive of atomistic agricultural producers within a specific geographical region to differentiate and collectively market products. We develop a model that allows us to analyze the market and welfare effects of the main types of real-world producer organizations, using it to derive economic insights regarding the circumstances under which these organizations will evolve, and describing implications of the results obtained in the context of an ongoing debate between the European Union and United States. As the anticipated fixed costs of development and marketing increase and the anticipated size of the market falls, it becomes essential to increase the ability of the producer organization to control supply in order to ensure the...
Tipo: Working or Discussion Paper Palavras-chave: Agricultural products; Collective promotion; Geographic indications; Supply control; Quality; Marketing.
Ano: 2006 URL: http://purl.umn.edu/18704
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Common Labels and Market Mechanisms AgEcon
Boizot-Szantai, Christine; Lecocq, Sebastien; Marette, Stephan.
In this article, the impact of common labels is investigated with both theoretical and empirical approaches. Recent statistics regarding the egg market in France suggest that retailer brands largely adopt common labels. A simple theoretical framework enables us to determine the conditions under which producers and/or retailers with different product qualities decide to post a common label on their products. In particular, a situation of multiple equilibria (one where the label is used by the high-quality seller only and one where it is used by the low-quality seller only) is exhibited when the cost of the label is relatively large. The demand is then estimated for different segments of the French egg market, including producer/retailer brands with/without...
Tipo: Working or Discussion Paper Palavras-chave: Competition; Demand estimation; Labels; Product differentiation; Marketing.
Ano: 2005 URL: http://purl.umn.edu/18588
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Consumer Acceptance of Traffic-light Labelling on Food vs. Financial Products AgEcon
Drescher, Larissa S.; Marette, Stephan; Roosen, Jutta.
Paper removed at the request of the primary author, October 2013. Please contact them for further information.
Tipo: Conference Paper or Presentation Palavras-chave: Traffic-light labelling; Consumer acceptance; Food; Financial products; Germany; Food Consumption/Nutrition/Food Safety; D03; D12; D14; D81.
Ano: 2011 URL: http://purl.umn.edu/114431
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Does Health Information Matter for Modifying Consumption? A Field Experiment Measuring the Impact of Risk Information on Fish Consumption AgEcon
Verger, Philippe; Marette, Stephan; Blanchemanche, Sandrine; Roosen, Jutta.
Replaced with revised version of paper 03/28/07.
Tipo: Working or Discussion Paper Palavras-chave: Econometrics; Field experiment; Fish consumption; Health information; Nutrition; Food Consumption/Nutrition/Food Safety.
Ano: 2006 URL: http://purl.umn.edu/18454
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Globalization Issues and Consumers’ Purchase Decisions for Food Products: Evidence from a Lab Experiment AgEcon
Disdier, Anne-Celia; Marette, Stephan.
Tipo: Conference Paper or Presentation Palavras-chave: Food Consumption/Nutrition/Food Safety.
Ano: 2011 URL: http://purl.umn.edu/114439
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Health Information and the Choice of Fish Species: An Experiment Measuring the Impact of Risk and Benefit Information AgEcon
Marette, Stephan; Roosen, Jutta; Blanchemanche, Sandrine; Verger, Philippe.
Replaced with revised version of paper 06/10/07.
Tipo: Working or Discussion Paper Palavras-chave: Experimental economics; Fish consumption; Health information; Nutrition; Food Consumption/Nutrition/Food Safety.
Ano: 2006 URL: http://purl.umn.edu/18425
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How to Promote Quality Perception in Wine Markets: Brand Advertising or Geographic Indication? AgEcon
Yue, Chengyan; Marette, Stephan; Beghin, John C..
In the context of the wine industry, we investigate producers'’ choice between geographic indications and brand advertising to convey information to consumers. Producers also decide whether or not to select an effort level for improving the quality of their products. We show that if this effort is selected, a producer will prefer to rely on brand advertising for promoting its products and set up its own reputation. Despite the sharing of the promotion cost, a geographic indication does not sufficiently reward the effort for improving quality. Finally, the selection of both instruments by producers is examined.
Tipo: Conference Paper or Presentation Palavras-chave: Marketing.
Ano: 2006 URL: http://purl.umn.edu/21310
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How to Promote Quality Perception in Wine Markets: Brand Advertising or Geographical Indication? AgEcon
Yue, Chengyan; Marette, Stephan; Beghin, John C..
In the context of the wine industry, we investigate producers' choice between geographical indications and brand advertising to convey information to consumers. Producers also decide whether or not to select an effort level for improving the quality of their products. We show that if this effort level is selected, a producer will prefer to rely on brand advertising for promoting its products and setting up its own reputation. Despite allowing the cost of promotion to be shared, a geographical indication does not sufficiently reward the effort to improve quality. Finally, the selection of both instruments by producers is examined.
Tipo: Working or Discussion Paper Palavras-chave: Brand advertising; Effort; Geographical indication; GI; Quality; Wine; Marketing.
Ano: 2006 URL: http://purl.umn.edu/18608
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Inspection Intensity and Market Structure AgEcon
Marette, Stephan.
An investigation of financing an inspection policy while allowing the enforcement of a market regulation is described. A simple model shows that the intensity of controls depends on the market structure. Under a given number of firms, the per-firm probability of controls is lower than one, since firms' incentive to comply with regulation holds under positive profits. In this case, a lump-sum tax is used for limiting distortions coming from financing with a fixed fee. Under free entry, the per-firm probability of controls is equal to one, and only a fixed fee that prevents excess entry is used to finance inspection.
Tipo: Working or Discussion Paper Palavras-chave: Inspection policies; Market regulation; Regulatory funding; Marketing.
Ano: 2005 URL: http://purl.umn.edu/18351
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Prevention, Limited Liability and Market Structure AgEcon
Coestier, B.; Gozlan, Estelle; Marette, Stephan.
Under a market setting, we analyse the impact of legal liability on prevention, taking into account the possible limited wealth of firms. We show that under strict liability, firms my choose ex ante not to be able to fully indemnify victims ex post: whatever the market structure, they may use limited liability strategically by investing in prevention in excess of what is socially optimal. The negligence rule prevents firms from over-investment. For high levels of damages, under both liability rules, firms exert an insufficient effort of prevention. A welfare analysis established that when the judgment proof problem is acute, the optimal public intervention ranges from banning the production to imposing the negligence rule.
Tipo: Conference Paper or Presentation Palavras-chave: Marketing.
Ano: 2002 URL: http://purl.umn.edu/8531
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Quality and Competition: An Empirical Analysis across Industries AgEcon
Crespi, John M.; Marette, Stephan.
This paper empirically explores the link between quality and concentration in a cross-section of manufactured goods. Using concentration data and product quality indicators, an ordered probit estimation explores the impact of concentration on quality that is defined as an index of quality characteristics. The results demonstrate that market concentration and quality are positively correlated across different industries. When industry concentration increases, the likelihood of the product being higher quality increases and the likelihood of observing a lower quality decreases.
Tipo: Working or Discussion Paper Palavras-chave: Concentration; Market structure; Ordered probit; Product differentiation; Product quality; Industrial Organization.
Ano: 2006 URL: http://purl.umn.edu/18426
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Quality Signaling and International Trade in Food Products AgEcon
Bureau, Jean-Christophe; Gozlan, Estelle; Marette, Stephan.
Focusing on the issue of food safety, we consider a framework of repeated purchases under the scenario of imperfect information on product quality (adverse selection and experience goods). A firm in a northern country can more easily detect tainted products than can a southern one. When imports are banned, the northern firm does not always signal the actual quality of its products. Competition from imports may lead the northern firm to test the quality of its products as a way to differentiate itself from foreign competitors. Consumers benefit from the disclosure of information on quality, even though borders are open to products of uncertain quality. However, competition from imports also increases the cost of signaling high quality. This can be...
Tipo: Working or Discussion Paper Palavras-chave: Adverse selection; North-south trade; Signaling; Trade; International Relations/Trade.
Ano: 2001 URL: http://purl.umn.edu/18636
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SOME ECONOMIC IMPLICATIONS OF PUBLIC LABELING AgEcon
Crespi, John M.; Marette, Stephan.
This article discusses economic issues related to public labeling. The main contributions in both the empirical and theoretical literatures are presented in order to motivate responses to the questions, when should a regulator promote public labeling, and what are the limits to and the possible market distortions from public labeling? Although the issues are complicated, there is already much economic guidance that can be given to inform the policy debate over food labeling.
Tipo: Journal Article Palavras-chave: Agribusiness.
Ano: 2003 URL: http://purl.umn.edu/27053
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Tax, Subsidy, and/or Information for Health: An Example from Fish Consumption AgEcon
Marette, Stephan; Roosen, Jutta; Blanchemanche, Sandrine.
A calibrated model is used to determine the welfare impacts of various regulatory instruments for improving health. The results of a lab experiment are integrated in a partial equilibrium model representing demands for two kinds of fish, one with higher nutritional benefits (canned sardines) and one with higher contamination risks (canned tuna) in France. In the laboratory, information about health effects leads to a statistically significant decrease (increase) in the willingness to pay for tuna (sardines). Simulations with the laboratory results show that, for most cases, a per-unit tax on tuna and a per-unit subsidy on sardines without any information revealed to consumers lead to the highest welfare, because both the tax and subsidy directly...
Tipo: Working or Discussion Paper Palavras-chave: Health; Information; Regulation; Taxation; Food Consumption/Nutrition/Food Safety; Health Economics and Policy.
Ano: 2007 URL: http://purl.umn.edu/8508
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The Choice of Fish Species: An Experiment Measuring the Impact of Risk and Benefit Information AgEcon
Marette, Stephan; Roosen, Jutta; Blanchemanche, Sandrine; Verger, Philippe.
An experiment was conducted in France to evaluate the impact of health information on consumer’s choice. Fish have positive and negative health attributes, and we focus on fish species of diverging risk-benefit ratios. Successive messages revealing risks (methylmercury) and benefits (omega-3s), along with consumption recommendations, were delivered to experiment participants. Results show significant differences in reaction among participants depending on the sequencing order of information on risks and benefits. The results of the experiment are combined with a partial equilibrium model to determine the value of information. Acknowledging adjustments of equilibrium prices, health information is shown to have significant value to consumers.
Tipo: Journal Article Palavras-chave: Experimental economics; Fish consumption; Health information; Nutrition; Resource /Energy Economics and Policy.
Ano: 2008 URL: http://purl.umn.edu/36701
Registros recuperados: 27
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