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Farmer Identification and Commitment Responses to Institutional Change in Marketing Channel Structures AgEcon
Gow, Hamish R.; Stevenson, Mark; Westgren, Randall E.; Sonka, Steven T..
The structure of the New Zealand merino industry has been through a period of rapid organizational change and marketing innovation over the past decade. This has seen it move away from a publicly regulated spot auction market structure characterised by undifferentiated product receiving pooled equilibrium commodity prices often at a discount to the international market price to a market structure composed of both privately controlled strongly vertically integrated marketing initiatives characterised by tight contractual relationships gaining substantial premiums over the international market place operating concurrently along side the traditional spot auction markets. The emergence of these new marketing structures has thus forced farmers to seriously...
Tipo: Conference Paper or Presentation Palavras-chave: Marketing.
Ano: 2005 URL: http://purl.umn.edu/19140
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