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Registros recuperados: 39
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“Animal Welfare” Practices along the Food Chain: How Does Negative and Positive Information Affect Consumers? AgEcon
Dentoni, Domenico; Tonsor, Glynn T.; Calantone, Roger J.; Peterson, H. Christopher.
Managing a global brand means developing its equity but also protecting it from global challenges (Shocker et al., 1994) and from the risk of negative shocks that may affect a brand (Okada and Rubstein, 1998), a multi-national company (Klein and Dawar, 2004) or a whole industry (Roehm and Tybout, 2006). Negative information shocks may arise because of sudden product-harm crises or scandals (Klein and Dawar, 2004; Roehm and Tybout, 2006), such as food-borne disease outbreaks or environmental violation practices. In these situations, providing positive brand information can mitigate the effect of negative information shocks on consumers’ brand evaluations and buying intentions (Smith and Vogt, 1995; Okada and Rubstein, 1998; Klein and Dawar, 2004; Roehm and...
Tipo: Conference Paper or Presentation Palavras-chave: Agricultural and Food Policy.
Ano: 2009 URL: http://purl.umn.edu/58008
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Brand Information Mitigating Negative Shocks on Animal Welfare: Is It More Effective to “Distract” Consumers or Make Them Aware? AgEcon
Dentoni, Domenico; Tonsor, Glynn T.; Calantone, Roger J.; Peterson, H. Christopher.
To create and sustain a competitive advantage in markets that increasingly value animal welfare attributes, meat companies need to meet public and private production standards while communicating to final consumers through their brands. Data are collected from a representative sample of 460 U.S. residents through an on-line experiment on McDonald’s chicken breast sandwiches and analyzed with Latent Growth Modeling. This study assesses which content of positive brand information effectively mitigates the risk of negative information shocks on animal welfare. On average, brand information has the same positive impact on consumers’ beliefs and attitudes, regardless of whether it is related or unrelated to animal welfare. However, there is strong market...
Tipo: Journal Article Palavras-chave: Animal welfare; Brand; Information; Consumer behavior; Multivariate statistics; Agribusiness; Livestock Production/Industries; Q1.
Ano: 2010 URL: http://purl.umn.edu/96337
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Building Individual Brands with Place-of-Origin Information: Implications for the Food Industry AgEcon
Dentoni, Domenico; Tonsor, Glynn T.; Calantone, Roger J.; Peterson, H. Christopher.
Growing segments of world consumers seek better quality, healthiness and larger variety in their food consumption (Verbeke, 2005; IDDBA, 2008). As part of this process, consumers’ attention for place-of-origin (POO) attributes as part of the demand of agri-food products is increasing (Grunert, 2005). The major dimension of POO attributes that have been studied in agricultural economics and marketing literature since the 1960s is country-of-origin (Dichter, 1962; Schooler, 1965; Peterson and Jolibert, 1995; Verlegh and Steenkamp, 1999; Balabanis and Diamantopoulos, 2004; Loureiro and Umberger, 2005; Ehmke et al., 2008) while in the last decade region-of-origin attributes have been studied separately, in relation with consumers’ values for tradition and...
Tipo: Conference Paper or Presentation Palavras-chave: Agricultural and Food Policy.
Ano: 2009 URL: http://purl.umn.edu/58007
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CALENDAR VS. WEEKS TO EXPIRATION LIVESTOCK BASIS FORECASTS: WHICH IS BETTER? AgEcon
Tonsor, Glynn T.; Khuyvetter, Kevin C.; Mintert, James R..
The ability to accurately forecast basis is crucial to risk management strategies employed by many agribusiness firms. Previous research has examined how to effectively use basis forecasts and what factors affect basis, but literature focusing on forecasting basis is sparse. This research evaluates the impact of adopting a time-to-expiration approach, as compared to the more common calendar approach, when forecasting feeder cattle, live cattle, and hog basis. Furthermore, the optimal number of past year's basis levels to include in making basis predictions is evaluated in an out-of-sample framework. Absolute basis forecasts errors are generated for all three commodities and evaluated to determine the signifcance of the two issues mentioned above....
Tipo: Conference Paper or Presentation Palavras-chave: Livestock prices; Basis; Hedging; Basis forecasts; Livestock Production/Industries; Marketing.
Ano: 2003 URL: http://purl.umn.edu/18978
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Comparing Heterogeneous Consumption in US and Japanese Meat and Fish Demand AgEcon
Tonsor, Glynn T.; Marsh, Thomas L..
This article uses national, quarterly data to conduct an empirical analysis of pre-committed meat and fish demand by US and Japanese households using the Generalized Almost Ideal Demand System (GAIDS). US consumers are found to hold pre-committed demand for beef and pork, while Japanese consumers appear to possess significant pre-committed demand for beef and fish. This provides evidence to partly explain observed differences in Japanese and US consumer reactions to non-price and non-income effects in beef, pork, poultry, and fish. In addition, the first known empirical comparison of how the GAIDS and more traditional AIDS models assess meat and fish demand is offered with both in- and out-of-sample evaluations.
Tipo: Conference Paper or Presentation Palavras-chave: US/Japanese meat demand; Demand forecasting; Food safety; Generalized Almost Ideal Demand System; Pre-committed consumption; Demand and Price Analysis.
Ano: 2005 URL: http://purl.umn.edu/19567
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Consumer Food Safety Perceptions: Do they Differ across Products, Species, and Specific Risks? AgEcon
Tonsor, Glynn T..
No known research has directly evaluated the relationship between perceived risk on a particular food safety issue and perceptions of other risks (e.g., H1N1 perceptions and E-Coli O157:H7 perceptions). Similarly, no known study has evaluated the appropriateness of assuming perceived food safety risks are equivalent for all products of a given species (i.e., perceived risk of E-Coli O157:H7 in ground beef and beef steak). The focus of this working paper is to shed new light on these previously unevaluated issues and draw implications for future mitigation strategies regarding meat food safety risks.
Tipo: Working or Discussion Paper Palavras-chave: Beef; Consumer perceptions; Food safety; Pork; Risk perceptions; Food Consumption/Nutrition/Food Safety.
Ano: 2010 URL: http://purl.umn.edu/61044
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Consumer Perceptions of Sustainable Farming Practices: A Best-Worst Scenario AgEcon
Sackett, Hillary M.; Shupp, Robert S.; Tonsor, Glynn T..
This paper uses data collected in the summer and fall of 2010 from a national, web-based survey of 1002 households to initiate the process of examining consumer inferences and valuations of food products making "sustainably produced” claims. A Best-Worst scaling framework was implemented to identify what consumers believe “sustainably produced” labels mean and their preferences for each of the individual sustainable farming practices. The best-worst survey method forces respondents to make trade-offs by simultaneously choosing the most and least preferred attributes. The measured level of concern is then applied to a ratio scale. The ability of a firm to differentiate their product hinges critically on an accurate understanding of the perceptions consumers...
Tipo: Conference Paper or Presentation Palavras-chave: Sustainably Produced Food; Consumer Perceptions; Best-Worst; Agricultural and Food Policy; Consumer/Household Economics; Research Methods/ Statistical Methods; Q01; Q13; Q11.
Ano: 2011 URL: http://purl.umn.edu/103791
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Consumer Preferences for Animal Welfare Attributes: Case of Gestation Crates AgEcon
Tonsor, Glynn T.; Olynk, Nicole J.; Wolf, Christopher A..
Paper replaced with revised version 06/13/08
Tipo: Conference Paper or Presentation Palavras-chave: Animal welfare; Economics of legislation; Gestation crates; Market failure; Pork; Voluntary labeling; Willingness to pay; Livestock Production/Industries.
Ano: 2008 URL: http://purl.umn.edu/6062
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Consumer Preferences for Animal Welfare Attributes: The Case of Gestation Crates AgEcon
Tonsor, Glynn T.; Olynk, Nicole J.; Wolf, Christopher A..
Animal welfare concerns are having dramatic impacts on food and livestock markets. Here we examine consumer preferences for pork products with a focus on use of gestation crates. We examine underlying consumer valuations of pork attributes while considering preference heterogeneity as well as voluntary and legislative alternatives in producing gestation crate-free pork. Our results suggest that prohibiting swine producers from using gestation crates fails to improve consumer welfare in the presence of a labeling scheme documenting voluntary disadoption of gestation crates. Consumers are found to implicitly associate animal welfare attributes with smaller farms. Preference heterogeneity drives notably diverse consumer welfare impacts when pork produced with...
Tipo: Journal Article Palavras-chave: Animal welfare; Consumer welfare; Economics of legislation; Gestation crates; Pork; Swine; Voluntary labeling; Willingness to pay; Agribusiness; Agricultural and Food Policy; Consumer/Household Economics; Industrial Organization; Livestock Production/Industries; Q11; Q13; Q18.
Ano: 2009 URL: http://purl.umn.edu/56658
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Consumer Willingness to Pay for Livestock Credence Attribute Claim Verification AgEcon
Olynk, Nicole J.; Tonsor, Glynn T.; Wolf, Christopher A..
A choice experiment was used to determine consumer value for verification of livestock production process attributes. Willingness to pay for verification of production process attributes varied for both milk and pork chops across attributes and verifying entity. Statistically significant evidence of social desirability bias was found by comparing estimates of consumer preferences solicited using direct and indirect questioning. Indirect questioning may yield more accurate representations of consumer value than direct questioning, and therefore more accurate estimates for agribusiness decision making.
Tipo: Journal Article Palavras-chave: Animal welfare; Certification; Consumer demand; Credence attribute; Social desirability bias; Verification; Willingness to pay; Food Consumption/Nutrition/Food Safety; Livestock Production/Industries.
Ano: 2010 URL: http://purl.umn.edu/93215
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Consumers Valuations and Choice Processes of Food Safety Enhancement Attributes: An International Study of Beef Consumers AgEcon
Tonsor, Glynn T.; Schroeder, Ted C.; Pennings, Joost M.E.; Mintert, James R..
Food safety concerns have had dramatic impacts on food and livestock markets in recent years. Here we examine consumer preferences for various beef food safety assurances. In particular, we evaluate the extent to which such preferences are heterogeneous within and across country-of-residence defined groups and examine the distributional nature of these preferences with respect to marginal improvements in food safety. We collected data from over 4,000 U.S., Canada, Japan, and Mexican consumers. Using mixed logit models we find that Japanese and Mexican consumers have WTP preferences that are nonlinear in the level of food safety risk reduction. Conversely, U.S .and Canadian consumers appear to possess linear preferences. These results suggest that optimal...
Tipo: Conference Paper or Presentation Palavras-chave: Consumer beef preference; Food safety; Investment decision; Mixed logit; Willingness-to-pay; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety.
Ano: 2007 URL: http://purl.umn.edu/9976
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Consumers’ Willingness-to-Pay for Retail Branded Beef Products with Bundled Attributes AgEcon
Franken, Jason R.V.; Parcell, Joseph L.; Tonsor, Glynn T..
With a declining share of the domestic meat market, some beef producers are becoming more attentive to opportunities for value-added products tailored to the desires of certain consumer segments. Using a survey of St. Louis and Kansas City, Missouri meat consumers, this study investigates perceptions of and willingness-to-pay for various value-added attributes that could be supplied as retail branded beef products. Factor analysis identifies two alternative attribute bundles as branding strategies based on perceived importance and complementarity of attributes. Nonparametric procedures provide conservative estimates of willingness-to-pay. Parametric methods identify types of consumers willing to pay significantly higher premiums.
Tipo: Conference Paper or Presentation Palavras-chave: Beef; Branding; Marketing; Value-added; Willingness-to-pay; Agribusiness; Marketing; Q13; Q15.
Ano: 2011 URL: http://purl.umn.edu/103609
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Cow-Calf Producer Perceptions Regarding Individual Animal Traceability AgEcon
Schulz, Lee L.; Tonsor, Glynn T..
This study provides valuable insights into cow-calf producer voluntary participation in the National Animal Identification System and producers’ perceptions of several issues critically impacting the success of voluntary traceability systems. Cow-calf producers believe that the most important issues to the U.S. beef industry in designing a national, individual animal traceability system are monitoring/managing disease, maintaining current foreign markets, accessing foreign markets, and increasing consumer confidence. Furthermore, producers are concerned with cost, liability, reliability of technology, failure of system to meet stated goals, and confidentiality of information associated with these systems.
Tipo: Journal Article Palavras-chave: Animal traceability; Cow-calf; National Animal Identification System; Voluntary adoption; Agribusiness; Community/Rural/Urban Development; Crop Production/Industries; Farm Management; Labor and Human Capital; Land Economics/Use; Livestock Production/Industries; Production Economics; Research and Development/Tech Change/Emerging Technologies; Q12; Q18; R38.
Ano: 2010 URL: http://purl.umn.edu/100517
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Discrete Choice Modeling of Consumer Preferences for Sustainably Produced Steak and Apples AgEcon
Sackett, Hillary M.; Shupp, Robert S.; Tonsor, Glynn T..
"Sustainably produced" food labels have rapidly grown in popularity over the past decade (Batte 2011). Moreover, because there is no government agency overseeing certification of these production methods, consumers are generally confused about the production attributes that may or may not be present in a sustainable food system. This paper analyzes data from a hypothetical choice experiment to better understand consumer purchasing behavior when faced with competing food production attributes such as "organic" and "local". We seek to estimate preferences for "sustainably produced" food products and determine how they may be affected by varying degrees of information about sustainable agricultural systems. Additionally, the willingness to pay measurements...
Tipo: Presentation Palavras-chave: Sustainably Produced Food; Choice Experiment; Consumer Preferences; Food Consumption/Nutrition/Food Safety; Q01; Q13; Q11.
Ano: 2012 URL: http://purl.umn.edu/123517
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Drivers of Resident Support for Animal Care Oriented Ballot Initiatives AgEcon
Tonsor, Glynn T.; Wolf, Christopher A..
Recent high profile incidents and public debates in the United States have highlighted the increasing interest residents have regarding animal rearing and handling practices. This paper examines resident support for national legislation that mirrors Proposition 2, which in November 2008 passed in California. Results suggest perceptions regarding animal welfare information accuracy of livestock industry and consumer groups are particularly influential determinants of voting behavior and demand. The analysis also suggests residents may not fully appreciate price or tax implications when supporting additional animal welfare legislation. Implications for livestock industry and policy makers are provided along with suggestions for additional research.
Tipo: Journal Article Palavras-chave: Animal handling and welfare; Ballot initiatives; Information accuracy; Legislation; Proposition 2; Voting behavior; Willingness to pay; Agribusiness; Agricultural and Food Policy; Farm Management; Livestock Production/Industries; Q18; Q13; Q11.
Ano: 2010 URL: http://purl.umn.edu/92609
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Economic Impacts of Zilmax(R) Adoption in Cattle Feeding AgEcon
Schroeder, Ted C.; Tonsor, Glynn T..
The Food and Drug Administration recently approved the feeding of Zilmax(R) for cattle in the United States. This study determines direct net return benefits for early-adopting cattle feeders and beef packers. In addition, longer-run producer and consumer surplus measures are estimated as adoption impacts market prices and quantities. After markets adjust, cow-calf producers, cattle feeders, and consumers will gain from adopting the new technology.
Tipo: Article Palavras-chave: Cattle production technology; Economic impacts of adoption; Zilmax; Farm Management; Livestock Production/Industries; Production Economics.
Ano: 2011 URL: http://purl.umn.edu/119178
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Economically Optimal Distiller Grain Inclusion in Beef Feedlot Rations: Recognition of Omitted Factors AgEcon
Jones, Crystal; Tonsor, Glynn T.; Black, J. Roy; Rust, Steven R..
With the rapid expansion of the ethanol industry, the feeding landscape familiar to the feedlot industry is changing. While concerns regarding rising corn prices persist, many within the industry are looking at distiller’s grains, a by-product of ethanol production, to serve as a feed substitute. The question remains as to what extent these two feed sources are substitutable. The purpose of this study is to identify the economically optimal inclusion rate of distiller’s grains in beef feedlot rations, considering an array of often omitted factors. Most currently prevailing recommendation rates are strictly biologically based and frequently reference only one feeding trial. Unique economic factors considered in this research include the impact of by-product...
Tipo: Conference Paper or Presentation Palavras-chave: Distiller’s grains; Livestock rations; Manure disposal cost.
Ano: 2007 URL: http://purl.umn.edu/37574
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Economically Optimal Distiller Grain Inclusion in Beef Feedlot Rations: Recognition of Omitted Factors AgEcon
Jones, Crystal; Tonsor, Glynn T.; Black, J. Roy; Rust, Steven R..
With the rapid expansion of the ethanol industry, the feeding landscape familiar to the feedlot industry is changing. While concerns regarding rising corn prices persist, many within the industry are looking at distiller’s grains, a by-product of ethanol production, to serve as a feed substitute. The question remains as to what extent these two feed sources are substitutable. The purpose of this study is to identify the economically optimal inclusion rate of distiller’s grains in beef feedlot rations, considering an array of often omitted factors. Most currently prevailing recommendation rates are strictly biologically based and frequently reference only one feeding trial. Unique economic factors considered in this research include the impact of...
Tipo: Conference Paper or Presentation Palavras-chave: Livestock Production/Industries.
Ano: 2007 URL: http://purl.umn.edu/9741
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EUROPEAN CONSUMER PREFERENCES FOR U.S. AND DOMESTIC BEEF: WILLINGNESS TO PAY FOR SOURCE VERIFICATION, HORMONE-FREE, AND GENETICALLY MODIFIED ORGANISM-FREE BEEF AgEcon
Tonsor, Glynn T.; Schroeder, Ted C..
The European Union (EU) ban on the production and importation of meat derived from animals treated with growth-promoting hormones has spurred considerable debate. However, relatively little research has considered how EU consumers have been affected or how they feel about the ban. The purpose of this research is to determine beef product preferences of EU consumers and to elicit how much, if anything, these consumers are willing to pay for their preferred attributes. More specifically, this study uses a non-hypothetical choice experiment to evaluate how EU consumers value beef steaks from animals produced using growth hormones, fed genetically modified feeds, and from U.S. origin relative to their typical, domestically produced steaks. Results reveal...
Tipo: Conference Paper or Presentation Palavras-chave: Consumer/Household Economics; Food Consumption/Nutrition/Food Safety.
Ano: 2003 URL: http://purl.umn.edu/21974
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European Preferences for Beef Steak Attributes AgEcon
Tonsor, Glynn T.; Schroeder, Ted C.; Fox, John A.; Biere, Arlo W..
A choice experiment is used to evaluate how consumers in London, Frankfurt, and Paris value beef steaks with attributes such as: "hormone-free," "GM-free," farm-specific source verification, and domestic origin. The effect of various consumer characteristics on steak selection is also evaluated. Results suggest that European consumers are significantly heterogeneous in their preferences for beef steak attributes. French and German consumers have a higher willingness to pay to avoid genetically modified feed use than British consumers, while German and British consumers would pay more for growth hormone-free beef. French and German consumers are willing to pay for farm-specific source verification.
Tipo: Journal Article Palavras-chave: Beef; Choice experiment; Country of origin; Genetically modified; Hormones; Preference heterogeneity; Random parameters; Source verification; Consumer/Household Economics.
Ano: 2005 URL: http://purl.umn.edu/31213
Registros recuperados: 39
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