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MARKETING ASPECTS OF CONSUMPTION OF HUNGARIAN PORK MEAT AgEcon
Karpati, Laszlo; Torda, Kitti.
The most important aim of authors’ study is to get to know the Hungarian pork consumption in our days. Our aim is set to estimate pork meat consumption and purchasing habits of consumers who are living in Eastern part of Hungary. The pork section is influenced negatively by several factors nowadays, which have a clear effect on the pork consumption and cause its declination. During the research work a questionnaire survey was made in 2007 and 2008. 1089 persons in different locations of Eastern Hungary were altogether asked. The data were evaluated by statistic hypothesis testing. Based on the evaluation a clear picture was got about the consumers’ purchasing and consuming habits, and their ideas, opinions about the Hungarian pork as a food and as an item...
Tipo: Journal Article Palavras-chave: Pork meat; Consumption; Attitude; Shopping habits; Price elasticity; Community/Rural/Urban Development; Marketing.
Ano: 2009 URL: http://purl.umn.edu/53578
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