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Registros recuperados: 9
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Branding in the red meat sector - A conjoint study from Germany AgEcon
Lueth, Maren; Spiller, Achim; Schramm, Matthias.
During the last years, low price products (e.g., private label) gain increasing market shares in the German meat market. Compared to other countries the share of branded meat from integrated production chains is very low and most fresh meat is sold unlabelled. This study analyzes the advantages of brands from an information economic perspective and emphasizes branding as an important quality assurance and signaling tool. As brand exte nsions offer the opportunity to introduce brands to new markets at much lower costs we examine the brand transfer from the poultry to the red meat market taking Wiesenhof, the German brand leader for chicken and poultry, as an example. We use conjoint and cluster analysis to calculate willingness to pay and market shares for...
Tipo: Conference Paper or Presentation Palavras-chave: Branding; Quality signal; Brand extension; Meat market; Marketing.
Ano: 2006 URL: http://purl.umn.edu/10065
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CHAPA, BEEF COW/CALF HEALTH AND PRODUCTIVITY AUDIT, PART I: BEEF COW/CALF HERD MANAGEMENT PRACTICES IN THE UNITED STATES AgEcon
Dargatz, David.
As part of the National Animal Health Monitoring System (NAHMS ), USDA:APHIS:Veterinary Services conducted a national study of beef production, the Beef Cow/Calf Health and Productivity Audit (CHAPA). This study was designed to provide both participants and the industry with information on cow/calf health, productivity, and management practices. Data for Part 1: Beef Cow/Calf Herd Management Practices in the United States, were collected from beef producers September 29 through October 9, 1992. The National Agricultural Statistics Service (NASS) collaborated with VS to select a statistically designed producer sample that represented all U.S. cow/calf operations in the 48 continental United States. Eighty-one percent of operations had commercial cattle...
Tipo: Report Palavras-chave: NAHMS; Epidemiology; Beef cattle; Calves breeding; Artificial insemination; Mortality; Branding; Injections; Castration; Weaning; Livestock Production/Industries.
Ano: 1993 URL: http://purl.umn.edu/32740
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Consumers’ Willingness-to-Pay for Retail Branded Beef Products with Bundled Attributes AgEcon
Franken, Jason R.V.; Parcell, Joseph L.; Tonsor, Glynn T..
With a declining share of the domestic meat market, some beef producers are becoming more attentive to opportunities for value-added products tailored to the desires of certain consumer segments. Using a survey of St. Louis and Kansas City, Missouri meat consumers, this study investigates perceptions of and willingness-to-pay for various value-added attributes that could be supplied as retail branded beef products. Factor analysis identifies two alternative attribute bundles as branding strategies based on perceived importance and complementarity of attributes. Nonparametric procedures provide conservative estimates of willingness-to-pay. Parametric methods identify types of consumers willing to pay significantly higher premiums.
Tipo: Conference Paper or Presentation Palavras-chave: Beef; Branding; Marketing; Value-added; Willingness-to-pay; Agribusiness; Marketing; Q13; Q15.
Ano: 2011 URL: http://purl.umn.edu/103609
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Emerging Issues for Geographical Indication Branding Strategies AgEcon
Agarwal, Sanjeev; Barone, Michael J..
Branding strategies centering on the geographical origins of a product can provide a basis for differentiating commodity products. The use of such “"geographical indications”" (or GIs) can involve unique quality characteristics associated with a particular location or quality images that are based on the history, tradition, and folklore in a region. In this paper we describe the benefits and pitfalls (such as the threat of new entrants, oversupply, the broadening of boundaries to include more producers, and limiting generic use of such names) of using GI branding strategies. We also focus on trademark issues germane to a company’'s ability to (1) adopt GI-based trademarks as a means of gaining a competitive advantage and (2) protect the rights associated...
Tipo: Working or Discussion Paper Palavras-chave: Brand; Branding; Commodity marketing; Generic brand; Geographic identity; Marketing.
Ano: 2005 URL: http://purl.umn.edu/18691
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Incentives to Advertise and Product Differentiation AgEcon
Hunnicutt, Lynn; Israelsen, L. Dwight.
Recent court rulings question the ability of commodity groups to fund generic promotions through mandatory check-off programs. A model examining incentives to fund brand advertisements when both brand and generic advertising exist is presented. Brand advertising expands the market by attracting new consumers to the industry, and allows the advertising firm to take customers from rivals in the industry. Homogeneous products are advertised too little relative to the amount that maximizes total industry profits, and brandable products are advertised too much. The optimal check-off rate is derived, and the Dorfman-Steiner condition is shown to be a special case of this model.
Tipo: Journal Article Palavras-chave: Advertising; Branding; Check-off programs; Commodity promotion; Marketing.
Ano: 2003 URL: http://purl.umn.edu/31057
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International Product Differentiation Through a Country Brand: An Economic Analysis of National Branding as a Marketing Strategy for Agricultural Products AgEcon
Innes, Brian G.; Kerr, William A.; Hobbs, Jill E..
Tipo: Report Palavras-chave: Branding; Marketing; Agribusiness; Agricultural and Food Policy; Food Consumption/Nutrition/Food Safety.
Ano: 2008 URL: http://purl.umn.edu/43470
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New Zealand Wool Inside: A Discussion Case Study AgEcon
Conforte, Daniel; Dunlop, Samuel; Garnevska, Elena.
The IFAMR is the Official Journal of the International Food and Agribusiness Management Association: www.ifama.org
Tipo: Journal Article Palavras-chave: New Zealand; Wool; Ingredients marketing; Branding; Wool carpets; Case study; Agribusiness; Agricultural Finance; Community/Rural/Urban Development; Demand and Price Analysis; International Relations/Trade; Land Economics/Use; Livestock Production/Industries; Productivity Analysis; Teaching/Communication/Extension/Profession; Q13; Q12.
Ano: 2011 URL: http://purl.umn.edu/114716
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PRODUCT AND BRANDING INNOVATIONS IN THE AUSTRALIAN BEEF MARKETING SYSTEM AgEcon
Morales, Luis Emilio; Fleming, Euan M.; Wright, Vic; Griffith, Garry R.; Umberger, Wendy J..
Meat Standards Australia (MSA) represents a new beef classification system, derived from consumer preferences, which allows classifying beef in interesting ways to consumers and creates the basis for product differentiation and branding. Currently, branding of beef cuts occurs on a limited scale; however, research has revealed clear segmentation across consumers and premiums for preferred products in niche markets. The objective of this study is to identify the potential for large-scale differentiation and branding in the Australian beef marketing system and how this may best be done given the structure of the supply chain.
Tipo: Conference Paper or Presentation Palavras-chave: Innovation; Branding; Australian beef marketing system; Livestock Production/Industries; Marketing.
Ano: 2008 URL: http://purl.umn.edu/5993
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Who Should Certify the Safety of Genetically Modified Foods? AgEcon
Baker, Gregory A.; Mazzocco, Michael A..
Two methods of addressing consumer concerns regarding the use of genetically modified foods are evaluated using conjoint analysis – the use of a familiar brand and government certification. In one survey, consumers were asked to rate hypothetical products based on brand, price, and production technology attributes. In a second survey, consumers rated hypothetical products that included government certification, price, and production technology attributes. Both the individual and aggregate results indicate that government certification would be more effective at assuaging consumers concerns than would the use of a familiar brand, although a familiar brand was sufficient to address consumer concerns for a significant number of respondents. The analysis also...
Tipo: Journal Article Palavras-chave: Branding; Certification; Consumer demand; Genetically modified food; GMO; Food Consumption/Nutrition/Food Safety.
Ano: 2005 URL: http://purl.umn.edu/8157
Registros recuperados: 9
Primeira ... 1 ... Última
 

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