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Determinants of Meats Purchase Behavior by Ethnic Groups AgEcon
Garcia-Jimenez, Carlos I.; Mishra, Ashok K..
Farmers and food companies need to assess their production and marketing strategies for nurturing business opportunities that will arise from the simultaneous increase in population and income of Hispanics in the United States. Previous studies on demand for meat products have not received much attention on the determinants of meats purchase behavior by Hispanics in relation to other ethnic groups. This study investigates the impact of ethnicity and the determinants of meats purchase behavior in the U.S. by using single Probit equations. The analyzed data comes from the U.S. Consumer Expenditure Survey. The results indicate that ethnicity plays an important role in the purchase behavior of meat products, as well as household size and income.
Tipo: Conference Paper or Presentation Palavras-chave: Consumer behavior; Marketing; Food demand; Hispanic food; Hispanic food market; Latin foods; Comida latina; Alimentos; Ethnic foods; Agribusiness; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Industrial Organization; Marketing; D01; D03; D12; L14; L66; M31; M37.
Ano: 2010 URL: http://purl.umn.edu/61073
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