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Registros recuperados: 12
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A Battle of Taste and Environmental Convictions for Ecolabeled Seafood: A Contingent Ranking Experiment AgEcon
Johnston, Robert J.; Roheim, Cathy A..
Consumers face pressure from environmental groups to modify their seafood purchase decisions based on concerns about fisheries' production practices. Existing research provides little information indicating whether seafood consumers are willing to change purchasing behavior based on a product's environmental attributes, to the exclusion of other attributes. We describe a contingent ranking experiment addressing preferences for fresh seafood, allowing for choices among different species, some displaying an ecolabel. Results suggest consumers consider overfishing sufficiently important to contemplate changing the species of fish they buy; however, they are unwilling to choose a less-favored species based solely on the presence of an ecolabel.
Tipo: Journal Article Palavras-chave: Conjoint; Contingent ranking; Ecolabel; Seafood; Stated preference; Food Consumption/Nutrition/Food Safety.
Ano: 2006 URL: http://purl.umn.edu/8617
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A Comparison of Actual and Hypothetical Willingness to Pay of Parents and Non-Parents for Protecting Infant Health: The Case of Nitrates in Drinking Water AgEcon
Loomis, John B.; Bell, Paul; Cooney, Helen; Asmus, Cheryl.
We estimate adults’ willingness to pay (WTP) to reduce health risks to their own or other families’ infants to test for altruism. A conjoint analysis of adults paying for bottled water found marginal WTP for reduction in risk of shock, brain damage, and mortality in the cash treatment of $2, $3.70, and $9.43, respectively. In the hypothetical market these amounts were $14, $26, and $66, indicating substantial hypothetical bias, although not unexpected due to the topic of infant health. Statistical tests confirm a high degree of altruism in our WTP results, and altruism held even when real money was involved.
Tipo: Journal Article Palavras-chave: Altruism; Conjoint; Drinking water; Nitrates; Validity; Willingness to pay; Agricultural and Food Policy; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Health Economics and Policy; Institutional and Behavioral Economics; I10; Q53.
Ano: 2009 URL: http://purl.umn.edu/56657
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A Comparison of Actual and Hypothetical Willingness to Pay of Parents and Non-Parents for Protecting Infants' Health: The Case of Nitrates in Drinking Water AgEcon
Loomis, John B.; Asmus, Cheryl; Bell, Paul.
The objective of this research was to estimate adults' willingness to pay to reduce health risks to their or other families's infants, the latter to test for altruism. A choice experiment was conducted by having adults pay for bottled water for infants to reduce infants' exposure to nitrates in drinking water. Since nitrates only affect infants' health, we have isolated the adults' willingness to pay just for infants' health by buying bottled water to avoid infants' nitrate intake. Respondents were separated into two treatments, one with hypothetical choices, and the other where respondents were told that one of their four choices would be binding, and they would actually buy bottled water using money given to them at the beginning of the experiment....
Tipo: Conference Paper or Presentation Palavras-chave: Altruism; Conjoint; Drinking water; Validity; Willingness to pay; Health Economics and Policy.
Ano: 2007 URL: http://purl.umn.edu/9358
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Alabama Restaurant Preferences and Willingness to Pay for Local Food: A Choice Based Approach AgEcon
Reynolds-Allie, Kenesha; Fields, Deacue.
Direct marketing to restaurants has become increasingly popular as chefs desire high quality, fresh foods to meet the demand of their customers who are becoming more health conscious. Restaurants accounted for approximately 70 percent of the 2009 total food expenditures, and as a result represent a tremendous potential for developing a sustainable network with local growers. This study seeks to determine restaurant/chefs’ preferences for local food in Alabama using choice based conjoint analysis, as well as, determine challenges faced by restaurants interested in purchasing locally. Availability and lack of knowledge are found to be the major barriers to purchasing locally. Results also suggest there is great potential for direct marketing to...
Tipo: Conference Paper or Presentation Palavras-chave: Restaurants; Conjoint; Local; Chefs; Preferences; Marketing; Agribusiness.
Ano: 2011 URL: http://purl.umn.edu/98822
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Bargains or Rip-offs? Reference Price Effects in Conjoint Stated Demand AgEcon
Hu, Wuyang.
This study incorporates reference point effects into a stated choice survey of consumer demand for food with credence attributes. Parametric tests can be applied to the utility function to examine the existence of reference price effects. Results are consistent with prospect theory in that consumers exhibit strong and nonlinear reference price effects, with cheaper prices receiving less decision weight than higher prices. The underlying utility function is concave over lowered prices and convex over increased prices, with diminishing sensitivity in both domains. The study, however, did not find experience or consumers' attitudes to be significant in explaining reference price effects.
Tipo: Journal Article Palavras-chave: Canola oil; Conjoint; Prospect theory; Reference price effects; Demand and Price Analysis.
Ano: 2007 URL: http://purl.umn.edu/8639
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Beef Producer Preferences and Purchase Decisions for Livestock Price Insurance AgEcon
Fields, Deacue; Gillespie, Jeffrey M..
Personal interviews were conducted with beef cattle producers in Louisiana to determine their preferences and purchase decisions for livestock price insurance. Conjoint analysis was utilized to determine the importance of selected attributes of insurance policies for these producers. The characteristics of producers who prefer given attributes were also identified. Producers rated products given four economic situations to evaluate. A two-limit tobit model was used to estimate the part worth utility values for each attribute. Univariate probit models were estimated to evaluate the influence of producer characteristics on purchase decisions.
Tipo: Journal Article Palavras-chave: Conjoint; Livestock price insurance; Ordered probit; Two-limit tobit; Agribusiness; Demand and Price Analysis; Livestock Production/Industries.
Ano: 2008 URL: http://purl.umn.edu/47259
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Consumer Preferences for Amount and Type of Fat in Ground Beef AgEcon
Lusk, Jayson L.; Parker, Natalie.
Scientists and beef industry participants are investigating ways to improve the healthiness of beef. We report results of a nationwide mail survey developed to determine consumers’ preferences for fat content in ground beef and identify how consumers would most like to improve the healthiness of beef. The results from a choice-based conjoint experiment indicate that consumers place significant value on reducing saturated fat and the Omega 6:3 ratio in ground beef, but were relatively unconcerned about conjugated linoleic acid. The relatively new method of best-worst scaling was used to further identify which methods consumers most preferred producers use to improve fat content in beef. The results indicate consumers preferred feeding cattle a grass-fed...
Tipo: Journal Article Palavras-chave: Beef; Best-worst scaling; Cloning; Conjoint; Fat; Maximum-difference scaling; Omega 3 fatty acid; Agribusiness; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Livestock Production/Industries; Marketing; M31; Q13.
Ano: 2009 URL: http://purl.umn.edu/48763
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Factors Influencing Demand for a Producer-Owned Beef Retail Outlet AgEcon
Lusk, Jayson L.; Cevallos, Edgar.
As the farm-to-retail price spread continues to grow, come cattle producers a beginning to consider integrating into the retail sector. Such a venture would require large investments in capital with uncertain return. This study seeks to determine the potential success of a stand-alone retail outlet selling “all natural” beef in an affluent area of Jackson, MS. Using choice-based conjoint analysis, demand for the new retail outlet is modeled as a function of the beef price at the store, distance of the store from consumers’ homes, distance of the store from consumers’ typical grocery store, and price of beef at substitute grocery stores. Simulation results suggest the proposed outlet could be a profitable venture, depending upon location and beef price.
Tipo: Journal Article Palavras-chave: Beef; Conjoint; Demand; Retail outlet; Q13; D12; D4; M31.
Ano: 2004 URL: http://purl.umn.edu/42939
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Fresh-Cut Melon - The Money Is in the Juice AgEcon
Mayen, Carlos D.; Marshall, Maria I.; Lusk, Jayson L..
Fruit is an important component of the food industry in the United States, and “fresh-cut” products are an increasing portion of that consumption. We found that packaging and juice content played a significant role in the choices Indiana consumers made when purchasing fresh-cut melon products. Brand was not as important as the other fresh-cut melon attributes. Indiana consumers had a clear dislike for cup-shaped transparent packages compared with tamper-proof, bowl, and squared packages. However, they were willing to pay a premium for packages that have no fruit juices on the bottom.
Tipo: Journal Article Palavras-chave: Conjoint; Consumer preferences; Demand; Fruit; Q13; D12; M31; P46.
Ano: 2007 URL: http://purl.umn.edu/43479
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In-Store Evaluation of Consumer Willingness to Pay for “Farm-Raised” Pre-Cooked Roast Beef: A Case Study AgEcon
Nalley, Lawton Lanier; Hudson, Darren; Rogers, Robert W.; Martin, James M.; Herring, Joshua L..
A choice-based conjoint experiment was used to examine consumer willingness to pay for a farm-raised pre-cooked roast beef product. Consumers were contacted in a grocery store and provided a sample of the pre-cooked product. Findings indicate there is a small, but statistically significant willingness-to-pay premium for the farm-raised product, suggesting that some product differentiation may result in higher prices for these products. The study outlines an approach to marketing research.
Tipo: Journal Article Palavras-chave: Beef; Conjoint; Convenience foods; Experiments; In-store tests; Surveys; Livestock Production/Industries; Marketing.
Ano: 2004 URL: http://purl.umn.edu/59587
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The Relative Importance of Preferences for Country-of-Origin in China, France, Niger and the United States AgEcon
Ehmke, Mariah D.; Lusk, Jayson L.; Tyner, Wallace E..
Country-of-origin (COO) is an increasingly politicized credence attribute in the globalizing food system. While international policy development in this area is geographically far-reaching, the benefits of country-of-origin labels (COOL) to producers and consumers from countries in different locations and levels of economic development are not clear. Previous work investigates the importance of COO to consumers, but is typically limited in scope to consumers in one nation. In addition, little is known about the importance of COO information relative to other credence attributes, especially in non-meat food products. This study measures the benefits of COOL to an internationally diverse set of consumers (in developed and developing countries) and estimates...
Tipo: Conference Paper or Presentation Palavras-chave: Country-of-origin; Genetic modification; Organic; Conjoint; Onion; Information; Food policy; International Relations/Trade; Q13; Q18; Q17.
Ano: 2006 URL: http://purl.umn.edu/25408
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Valuation of Cow Attributes by Conjoint Analysis: A Case Study in Western Kenya AgEcon
Makokha, Stella Nabwile; Karugia, Joseph Thuo; Staal, Steven J.; Oluoch-Kosura, Willis.
The objective of the study was to determine the value that different households attach to attributes of the dairy cow. The cow attributes were, milk yield, disease resistance, feed requirement. The valuation was done in order to quantify the economic trade-offs made during adoption of dairy technologies, assess resource availability, households perceptions on dairy technologies and their farming priorities. This was necessary to understand the adoption patterns of dairy technologies observed and suggest intervention. The Marginal Rate of Substitution (MRS), Marginal Willingness to Pay (mWTP), and Marginal Willingness to Accept (mWTA) that were used were determined from conjoint (CJ) analysis using data from a survey of 630 households in Western Kenya. The...
Tipo: Conference Paper or Presentation Palavras-chave: Cow attributes; Conjoint; Marginal willingness to accept; Marginal willingness to pay; Livestock Production/Industries.
Ano: 2006 URL: http://purl.umn.edu/25752
Registros recuperados: 12
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