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Registros recuperados: 13
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Analyzing Resources for the Production of High-Value Agricultural Products in the California High Desert AgEcon
Phillips, Jon C.; Hays, Lauren.
Urbanization of previously undeveloped land is a critical concern in Southern California. Housing development brings with it several potentially detrimental effects, among which are hardening of the landscape (pavement), diminished water absorption into the soil, and increased harmful runoff into the Pacific Ocean. The High Desert Region of San Bernardino County, California is an area currently experiencing significant development pressure. It is our belief that the development of agricultural production could, to some extent, substitute for residential and commercial development, and that agricultural production is a more sustainable use of the land in this area. This report examines and inventories resources of an unincorporated area near the Cajon Pass...
Tipo: Working or Discussion Paper Palavras-chave: High-value agricultural products; Resources; Desert; California; Strategic planning; Sustainable agriculture; Demographics; Direct marketing; Farm Management; Production Economics.
Ano: 2007 URL: http://purl.umn.edu/7427
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Behavioristische Analyse des Verbraucherverhaltens in der landwirtschaftlichen Direktvermarktung AgEcon
Heer, Ines M..
Scandals in the food industry have caused uncertainty about quality and innocuousness of food for many consumers. Direct marketing of products by farmers may be an important way to strengthen consumers´ confidence. In this article, the buyer is focus of the analysis. In contrast to other studies, the purchasing changes are examined. The objective is the development of an econometric model and the development of strategies for direct marketing.
Tipo: Journal Article Palavras-chave: Consumer behavior; Direct marketing; Econometric model; Consumer/Household Economics; Demand and Price Analysis; Institutional and Behavioral Economics.
Ano: 2008 URL: http://purl.umn.edu/97603
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Consumer behaviour in agricultural direct marketing AgEcon
Heer, Ines M..
Scandals in the food production industry have caused an uncertainty about quality and innocuousness of food for many consumers. This resulted in a strong risk perception of consumers at the point of sale. The direct marketing of products by farmers can be an important way to strengthen consumer confidence. In this contribution, buying behaviour is examined by an observation and a following interview. We develop an econometric model about the number of bought products and the proposition of marketing strategies which can be recommended to farmers involved in direct marketing.
Tipo: Conference Paper or Presentation Palavras-chave: Consumer behaviour; Direct marketing; Observation; Econometric model.
Ano: 2008 URL: http://purl.umn.edu/36855
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Customer Satisfaction in Farmer-to-consumer Direct Marketing AgEcon
Lulfs-Baden, Frederike; Spiller, Achim; Zuhlsdorf, Anke; Mellin, Matthias.
The importance of direct marketing for high quality farm products has increased during the past few years. This paper analyzes the impact of customer satisfaction and its driving forces for farmer-to-consumer direct marketing and is based on a customer survey among 1,537 customers in 33 organic and conventional on-farm stores in Germany. The results emphasize the role of store atmosphere, customer service and product quality as the main factors which influence customer satisfaction.
Tipo: Journal Article Palavras-chave: Direct marketing; Customer satisfaction; Partial least square analysis; Service quality; Farm products; Consumer/Household Economics; Marketing; Production Economics; Q10; Q13; Q16.
Ano: 2008 URL: http://purl.umn.edu/53644
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Determinants of Economic Growth in Organic Farming: The Case of Bavaria and Baden-Wuerttemberg AgEcon
Brenes Muñoz, Thelma; Lakner, Sebastian; Brümmer, Bernhard.
The organic sector in Germany has experienced a substantial growth since the beginning of the 1990s until today. During this process of expansion, most organic farms have grown in terms of factor endowment, while others have disappeared or reconverted to conventional agriculture. This paper investigates the potential determinants of farms growth in the organic sector. This paper models potential factors that might have an impact on the economic growth of 332 organic farms in Bavaria and Baden-Wuerttemberg. The econometric model was developed based on ‘Gibrat’s Law’, using a fixed effect method (FE). The results suggest that direct marketing and livestock intensity significantly influence farm growth. In addition, less efficient farms grew faster than more...
Tipo: Conference Paper or Presentation Palavras-chave: Farm-growth; Gibrat’s law; Technical efficiency; Direct marketing; Farm Management.
Ano: 2011 URL: http://purl.umn.edu/114270
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Do Government Policies Grow Local Food? AgEcon
Hardesty, Shermain D..
Tipo: Journal Article Palavras-chave: Local food; Food policy; Direct marketing; Food safety; Know Your Farmer; Agricultural and Food Policy; Food Consumption/Nutrition/Food Safety.
Ano: 2010 URL: http://purl.umn.edu/93826
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Evaluating the Factors Influecing the Number of Visits to Farmers' Markets AgEcon
Abello, Francisco J.; Palma, Marco A.; Anderson, David P.; Waller, Mark W..
The primary objective of this paper was to determine key factors impacting the frequency of consumer visits to Texas farmers’ markets measured in number of visits per month. Data obtained from in-person surveys administered in two farmers’ markets locations were used to determine consumer, market factors, and socio-demographic characteristics of shoppers affecting frequency of visits. The results of the model showed that travel distance, number of adults in the household, market promotional characteristics such as entertainment and education activities, food events, as well as education and age were all determinants of frequency of visits to farmers’ markets.
Tipo: Presentation Palavras-chave: Direct marketing; Frequency; Local; Farmers’ markets; Consumer/Household Economics; R11.
Ano: 2012 URL: http://purl.umn.edu/119786
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Exploring the organic agriculture practice in Mexico: an opportunity for small-scale farmers to feed themselves AgEcon
Juarez Hernandez, Isabel; Hernandez Cervantes, Tania.
We examine how organic farming practiced by small farmers in rural zones in Mexico could build a self-sufficient food system. We hold the hypothesis that the promotion of the local consumption of organic produce is an alternative to strengthen the local economy needed to sustain food self-sufficiency. The hypothesis stands against export oriented market and high external input technology of industrial agriculture that erodes small-scale farmers’ ability for self-sufficient food. Firstly, a debate about how organic farming systems promote local economies is presented, drawing on sustainable agriculture approach. Organic agriculture seems to be a suitable alternative for small-scale farmers because it allegedly diminishes financial vulnerabilities since they...
Tipo: Conference Paper or Presentation Palavras-chave: Organic agriculture; Self-sufficient food system; Local food system; Direct marketing; Mexico.; Agricultural and Food Policy; Food Consumption/Nutrition/Food Safety.
Ano: 2009 URL: http://purl.umn.edu/58033
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How to make money by feeding the tourists: the case of Fiji AgEcon
Salvioni, Cristina.
This paper reports a study of the horticultural chain in Fiji. The objectives of the research was to understand how the domestic horticultural supply could meet the demand currently generated by the tourism sector, i.e. how new income opportunities for the rural people could be generated by feeding the tourists. If policy interventions are to be directed at strengthening backward economic linkages between tourism and local food supplier, a better understanding of factors driving farmers marketing choice is required. This paper aims to contribute in this regard by analyzing the decisions of farmers to engage in direct selling to hotels. Hotels pay premium prices for quality fresh produce and direct marketing can allow farmers to retain the highest...
Tipo: Conference Paper or Presentation Palavras-chave: Horticultural markets; Direct marketing; Discrete choice models; Fiji.; Community/Rural/Urban Development; Marketing.
Ano: 2007 URL: http://purl.umn.edu/7864
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Local seafood: rethinking the direct marketing paradigm Ecology and Society
Stoll, Joshua S; School of Marine Sciences, University of Maine; joshua.stoll@maine.edu; Dubik, Bradford A; Duke University Marine Laboratory, Nicholas School of the Environment, Duke University; bradford.dubik@duke.edu; Campbell, Lisa M; Duke University Marine Laboratory, Nicholas School of the Environment, Duke University; lcampbe@duke.edu.
Faced with strict regulations, rising operational costs, depleted stocks, and competition from less expensive foreign imports, many fishers are pursuing new ways to market and sell their catch. Direct marketing arrangements can increase the ex-vessel value of seafood and profitability of operations for fishers by circumventing dominant wholesale chains of custody and capturing the premium that customers are willing to pay for local seafood. Our analysis goes beyond a paradigm that understands direct marketing arrangements as solely economic tools to consider how these emerging business configurations create a set of conditions that can result in increased bonding and bridging capital among fishers by incentivizing cooperation, communication, and...
Tipo: Peer-Reviewed Reports Palavras-chave: Community-supported fisheries; Direct marketing; Institutional starters; Local seafood; Resilience; Social capital.
Ano: 2015
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Nurturing Diversified Farming Systems in Industrialized Countries: How Public Policy Can Contribute Ecology and Society
Iles, Alastair ; ESPM, University of California, Berkeley; iles@berkeley.edu; Marsh, Robin; College of Natural Resources, University of California, Berkeley; robinmarsh@berkeley.edu.
If diversified farming systems (DFS) are to thrive again in the United States, policies and preferences must evolve to reward the environmental and social benefits of sustainable farming and landscape management. Compared with conventional agricultural policies, policies aiding ecological diversification are underdeveloped and fragmented. We consider several examples of obstacles to the adoption and spread of diversified farming practices in the U.S. industrialized agricultural system. These include the broader political economic context of industrialized agriculture, the erosion of farmer knowledge and capacity, and supply chain and marketing conditions that limit the ability of farmers to adopt sustainable practices. To overcome these obstacles and...
Tipo: Peer-Reviewed Synthesis Palavras-chave: Conservation programs; Direct marketing; Diversified farming; Farmer knowledge; Obstacles; Public policy.
Ano: 2012
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Vegetable and Melons Outlook: June 24, 2010 AgEcon
Lucier, Gary; Glaser, Lewrene K..
Tipo: Report Palavras-chave: Potatoes; Tomatoes; Lettuce; Onions; Broccoli; Dry beans; Pinto; Dry peas; Lentils; Direct marketing; Supply; Demand; Prices; Retail; Farm; Fresh; Processing; Canned; Frozen; Wholesale; PPI; CPI; Input prices; Data; Market analysis; USDA; ERS; Economic Research Service; United States Department of Agriculture; VGS339; Agribusiness; Crop Production/Industries; Demand and Price Analysis; Marketing; Production Economics.
Ano: 2010 URL: http://purl.umn.edu/92333
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West Virginia Farm Direct Marketing: A County Level Analysis AgEcon
Brown, Cheryl; Gandee, Jesse E.; D'Souza, Gerard E..
To understand the factors that influence farm direct marketing, a linear regression model is estimated to test the relationships between county-level direct market sales and socioeconomic, agricultural production, and location characteristics for West Virginia. The results show that higher median housing value, increased population density, a younger population, a greater number of direct market farms, more diversity of fruit and vegetable production and closer proximity to Washington, D.C., increase direct market sales. The results have implications for other states with a large proportion of small and part-time farmers, many of whom are located in close proximity to metropolitan areas.
Tipo: Journal Article Palavras-chave: Direct market sales; Direct marketing; Farm sales; Farmers' market; Marketing; Q13; C21.
Ano: 2006 URL: http://purl.umn.edu/43778
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