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How to make money by feeding the tourists: the case of Fiji AgEcon
Salvioni, Cristina.
This paper reports a study of the horticultural chain in Fiji. The objectives of the research was to understand how the domestic horticultural supply could meet the demand currently generated by the tourism sector, i.e. how new income opportunities for the rural people could be generated by feeding the tourists. If policy interventions are to be directed at strengthening backward economic linkages between tourism and local food supplier, a better understanding of factors driving farmers marketing choice is required. This paper aims to contribute in this regard by analyzing the decisions of farmers to engage in direct selling to hotels. Hotels pay premium prices for quality fresh produce and direct marketing can allow farmers to retain the highest...
Tipo: Conference Paper or Presentation Palavras-chave: Horticultural markets; Direct marketing; Discrete choice models; Fiji.; Community/Rural/Urban Development; Marketing.
Ano: 2007 URL:
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