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ARE U.S. CONSUMERS TOLERANT OF GM FOODS? AgEcon
Rousu, Matthew C.; Huffman, Wallace E.; Shogren, Jason F.; Tegene, Abebayehu.
Genetically modified (GM) foods have caused many controversies. One important controversy relates to tolerance - the impurity rate that is tolerated before a commodity must be labeled as genetically modified. Currently, the United States does not have a specific tolerance or threshold level for GM foods. This paper uses experimental auctions to determine consumers' acceptance of non-GM foods with zero, 1 percent, and 5 percent tolerance for genetically modified material. Our results indicate that consumers would pay less for food that tolerates GM material, but the discount is not significantly different for foods with 1-percent and 5-percent GM content.
Tipo: Working or Discussion Paper Palavras-chave: Genetically modified (GM) foods; Contamination thresholds; Laboratory auctions; Nth-price auction; Vegetable oil; Tortilla chips; Russet potatoes; Food Consumption/Nutrition/Food Safety; Research and Development/Tech Change/Emerging Technologies.
Ano: 2002 URL: http://purl.umn.edu/18227
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Consumer Willingness to Pay for Genetically Modified Food Labels in a Market with Diverse Information: Evidence from Experimental Auctions AgEcon
Huffman, Wallace E.; Shogren, Jason F.; Rousu, Matthew C.; Tegene, Abebayehu.
With the continuing controversy over genetically modified (GM) foods, some groups advocate mandatory labeling of these products, while other groups oppose labeling. An important issue is how GM labels affect consumers' willingness to pay for these food products in the market. Using a statistically based economics experiment with adult consumers as subjects, we examine how willingness to pay changes for three food products--vegetable oil, tortilla chips, and potatoes--when GM labels are introduced. Participants in the experiments discounted GM-labeled foods by approximately 14% relative to their standard-labeled counterparts. The evidence also showed that sequencing of food labels affects willingness to pay, and that randomizing treatments is an important...
Tipo: Journal Article Palavras-chave: Consumer demand; Corn chips; Experimental economics; Food labels; Genetic modification; GM foods; Laboratory auctions; Potatoes; Vegetable oil; Willingness to pay; Consumer/Household Economics.
Ano: 2003 URL: http://purl.umn.edu/31071
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SHOULD THE UNITED STATES REGULATE MANDATORY LABELING FOR GENETICALLY MODIFIED FOODS? AgEcon
Huffman, Wallace E.; Rousu, Matthew C.; Shogren, Jason F.; Tegene, Abebayehu.
Public debate continues over whether the United States should regulate genetically modified (GM) foods by imposing a mandatory labeling policy. This paper develops a model that shows that a voluntary GM-labeling policy results in higher welfare than a regulated mandatory GM-labeling policy, if consumers can accurately read the signals in each market. We then develop an experiment that shows consumers behave as if they can accurately identify signals for GM foods. Our model and results support the perspective that the United States has been prudent in fending off calls for regulations demanding a mandatory GM-labeling policy.
Tipo: Working or Discussion Paper Palavras-chave: Genetically modified foods; Mandatory labeling; Voluntary labeling; Laboratory auctions; Nth-price auction; Vegetable oil; Tortilla chips; Russet potatoes; Food Consumption/Nutrition/Food Safety; Research and Development/Tech Change/Emerging Technologies.
Ano: 2002 URL: http://purl.umn.edu/18215
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