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Registros recuperados: 4
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A Customer Service Design Case Study: Insights on Customer Loyalty in the Brazilian Food Sector AgEcon
Florencio de Almeida, Ione Lucia; Florencio de Almeida, Luciana.
Marketing managers of local and international food companies have realized that what they offer to customers go well beyond the characteristics and attributes of the products their companies manufacture and market. Service has become an integral part of the offer (Grönroos, 1993); a high service quality improves the company competitiveness, builds customer trust, supports the company brand and other product attributes (Berry & Parasuraman, 1991, p. 12). This paper seeks to investigate whether customer care service perceived quality in the food sector is truly relevant to customer satisfaction and loyalty.
Tipo: Journal Article Palavras-chave: Quality service evaluation; Consumer service; Loyalty; Food industry; Agribusiness; International Relations/Trade.
Ano: 2007 URL: http://purl.umn.edu/44899
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Effect of Sales on Brand Loyalty AgEcon
Huang, Rui; Perloff, Jeffrey M.; Villas-Boas, Sofia Berto.
Although many theoretical industrial organization models are based on the existence of a critical mass of exogenously "brand loyal" consumers, we find little empirical evidence supporting these assumptions in the orange juice retail market. There are very few loyal consumers. More importantly, the frequency with which stores conduct sales affects the share of loyal types so that loyalty is endogenous rather than exogenous. Households’ demographics have statistically significant but economically minor effects on switching behavior. Switching across frozen and refrigerated states is very common, leading to more complicated substitution patterns and less loyalty than one observes looking at each state separately.
Tipo: Working or Discussion Paper Palavras-chave: Loyalty; Sales; Industrial Organization; Marketing.
Ano: 2005 URL: http://purl.umn.edu/25062
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La importancia de las DOP como indicadores de calidad para el comportamiento del consumidor. El caso del aceite de oliva del Bajo Aragon AgEcon
Espejel, Joel; Fandos, Carmina; Flavian, Carlos.
Este trabajo analiza la influencia de la satisfacción del consumidor hacia un producto alimenticio con Denominación de Origen Protegida (DOP) sobre la lealtad e intención de compra que manifiestan los consumidores. Los resultados muestran la importancia que otorgan los consumidores hacia los vínculos con el origen, el territorio, las materias primas y el saber hacer junto con los estrictos controles a los que son sometidos por los consejos reguladores a los que pertencen las DOP, en la determinación de la calidad alimentaria percigida en dichos productos. Todo ello supone una mayor conformación de los sentimientos de satisfacción y lealtad así como de una mayor predisposición a seguir comprando el aceite de oliva del Bajo Aragón. ABSTRACT In this paper...
Tipo: Journal Article Palavras-chave: Protected Denomination of Origin; Buying intention; Loyalty; Satisfaction; Denominacion de Origen Protegida; Intencion de compra; Lealtad; Satisfaccion; Consumer/Household Economics; International Relations/Trade; M31; M21.
Ano: 2007 URL: http://purl.umn.edu/7054
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Location Choice Behavior of Gulf of Mexico Shrimpers under Dynamic Economic Conditions AgEcon
Ran, Tao; Keithly, Walter R., Jr.; Kazmierczak, Richard F., Jr..
This study uses a mixed logit model to analyze monetary and nonmonetary factors that influence location choice behavior of the U.S. Gulf of Mexico shrimpers. Shrimpers’ responses to economic conditions are compared and contrasted for two periods related to changing economic conditions in the industry. Results show that even though shrimpers are generally revenue driven in choosing a fishing site, their past experience also plays an important role. Further, changes in economic conditions appear to exhibit an influence on the risk attitudes of some shrimpers.
Tipo: Journal Article Palavras-chave: Location choice; Loyalty; Mixed Logit; Risk averse; Shrimp fishery; Resource /Energy Economics and Policy; Q2; L2.
Ano: 2011 URL: http://purl.umn.edu/100648
Registros recuperados: 4
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