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An analysis of the challenges of the maize seed industry in eastern and southern Africa AgEcon
Langyintuo, Augustine S.; Mwangi, Wilfred; Diallo, Alpha O.; MacRobert, John F.; Dixon, John; Banziger, Marianne.
The liberalization and restructuring of the seed sector in eastern and southern Africa (ESA) during the past two decades have witnessed a proliferation of private seed companies in the maize seed industry (Hassan et al., 2001; Lemonius, 2005). Although the total number of registered maize seed companies increased from 8 and 11, respectively, in 1997 to 40 each, the quantities of seed marketed barely doubled, increasing from 23,000 and 27,000 tons to 53,000 and 51,000 tons, respectively; an indication that the reforms are insufficient in ensuring efficient functioning of the sector in the two regions. A study involving 117 seed providers, representing 92 percent of all registered maize seed companies in ESA in 2007 identified bottlenecks that have...
Tipo: Conference Paper or Presentation Palavras-chave: Keywords: Maize seed industry; Seed policies; Eastern and southern Africa; Institutional and Behavioral Economics; International Development; Marketing; D21; M31; O32.
Ano: 2009 URL: http://purl.umn.edu/51713
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An Innovative Tool to Assess Marketing Capabilities of Traditional Producers within the European Food Industry AgEcon
Banterle, Alessandro; Carraresi, Laura; Stranieri, Stefanella.
The purpose of this paper is to assess the marketing management capabilities of SMEs producing traditional food products in EU throughout the development of a benchmarking tool. SMEs represent the greater part of European food firms and they find it very difficult to adapt to market changes, and to compete with big enterprises. In this context, marketing management plays a key role in good SMEs performances in the market. The benchmarking tool, utilised to assess marketing capabilities, is aimed at improving critical points in the marketing area of traditional food firms by following the example of the best ones. This method is developed in the innovative form of an interactive questionnaire published on the Web. At the moment the sample is composed by 60...
Tipo: Conference Paper or Presentation Palavras-chave: Marketing capabilities; Traditional food; Benchmarking; Cluster analysis; Agribusiness; Agricultural and Food Policy; Farm Management; Food Consumption/Nutrition/Food Safety; Industrial Organization; L25; L66; M31; Q13.
Ano: 2008 URL: http://purl.umn.edu/49769
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Analysis of Marketing Margins in Eco-Labeled Products AgEcon
Carambas, Maria Cristina D.M..
This article aims to explain the marketing margins in the eco-labeled products market in Thailand and the Philippines. It focuses on labeled organic agricultural commodities that are commonly exported especially in Europe, which has demand for this type of products. Understanding the interplay of economic variables influencing marketing margins in the eco-labeled market as compared to its conventional counterpart is relevant in understanding how this growing niche market works. The analytical framework developed by Gardner (1975) was used in the analysis to provide a basic understanding of how marketing margins behave. Econometric results show that changes in demand rather than the changes in supply explain most of the variations in margins particularly in...
Tipo: Conference Paper or Presentation Palavras-chave: Marketing margins; Price spread; Organic products; Eco-labeling; Q12; Q13; M31; L11.
Ano: 2005 URL: http://purl.umn.edu/24600
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BENCHMARKING AS A FUNCTION OF COMPETITIVENESS AND EFFICIENCY IN BUSINESS AgEcon
Babovic, Jovan; Raicevic, Vuk; Caric, Marko.
Professional paper
Tipo: Article Palavras-chave: Benchmarking; Method of comparison; Creativity; Innovation; Competitiveness; Profit; Marketing; Productivity Analysis; M31; M14; L16.
Ano: 2012 URL: http://purl.umn.edu/123963
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Buyer Market Power and Vertically Differentiated Retailers AgEcon
Wang, Shinn-Shyr; Rojas, Christian; Lavoie, Nathalie.
We consider a model of vertical competition where downstream firms (retailers) purchase an upstream input from a monopolist and are able to differentiate from each other in terms of quality. Our primary focus is to study the effects of introducing a large retailer, such as a Wal-Mart Supercenter, that is able to lower wholesale prices (i.e. buyer market power). We obtain two main results. First, the store with no buyer market power responds to the presence of the large retailer by increasing its quality, a finding that is consistent with recent efforts by traditional retailers to enhance shoppers’ buying experience (i.e. quality). Second, the presence of a large retailer causes consumer welfare to increase. There are, however, two reasons for the increase...
Tipo: Working or Discussion Paper Palavras-chave: Buyer market power; Vertical differentiation; Wal-Mart; Agribusiness; Agricultural and Food Policy; Agricultural Finance; Community/Rural/Urban Development; Crop Production/Industries; Farm Management; Financial Economics; Food Security and Poverty; Industrial Organization; Marketing; D43; L13; L81; M31; Q13.
Ano: 2010 URL: http://purl.umn.edu/57165
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Caused Related Marketing: Between Solidarity and Competition within the Italian Agri-Food System AgEcon
Vastola, Antonella P..
Today’s consumers demand products and services not only with proven intrinsic quality features but also endowed with non-material attributes such as respect for the environmental and ethical values. These concerns are central to recent marketing developments. Cause related marketing (CRM) is a good example of the new entrepreneurial strategies able to achieve on the one hand utilitarian aims and on the other hand to contribute to a social cause through different forms of company donation. From the analysis it emerges that in Italian agri-food system three types of agents are applying CRM: companies producing widely consumed brands, with high sales volume; small companies producing high quality goods but with brands known within a limited market area; mass...
Tipo: Conference Paper or Presentation Palavras-chave: Cause related marketing; Agri-food system; Agribusiness; M31.
Ano: 2006 URL: http://purl.umn.edu/7750
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Characteristics of Organic Food Shoppers AgEcon
Zepeda, Lydia; Li, Jinghan.
Data from a national survey of food shoppers are analyzed by probit and ordered probit models that incorporate elements of Lancaster's product attribute model and Weinstein's precaution adoption process. The models are used to investigate the characteristics of organic and non-organic food shoppers. Where one shops, food beliefs and food knowledge have the largest significant impact on the probability that shoppers buy organic food. Among the demographic characteristics, only the lack of religious affiliation, higher education, and youth are significant explanatory variables.
Tipo: Journal Article Palavras-chave: Consumer decision making; Consumer profiles; Organic food; Product attributes; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; C25; D12; M31.
Ano: 2007 URL: http://purl.umn.edu/6624
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Chicago Board of Trade Ethanol Contract Efficiency AgEcon
Funk, Samuel M.; Zook, James E.; Featherstone, Allen M..
Firms producing ethanol may find management of the price risk associated with production of this leading alternative fuel a key factor to continued success. As with other agricultural commodities, the influence and ability of futures contracts to serve as a risk management tool deserves attention.
Tipo: Conference Paper or Presentation Palavras-chave: Contract efficiency; Ethanol; Futures contracts; Crop Production/Industries; Risk and Uncertainty; Q13; Q43; M31.
Ano: 2008 URL: http://purl.umn.edu/6811
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Choosing a Cigarette Brand: Determining the Value of Countermarketing Information to Smokers Using Field Auctions AgEcon
Rousu, Matthew C.; Nonnemaker, James; Farrelly, Matthew.
Information about cigarettes can help smokers come to an informed decision about what cigarettes to purchase. Countermarketing information can help smokers make informed decisions, but little is known about the value of this information to smokers. In this article, we use data from experimental auctions to estimate the value of countermarketing information that counters industry claims about reduced-risk cigarettes. We find that this information has significant value to smokers who have been exposed to marketing information from tobacco companies touting reduced-risk cigarettes, but we find no evidence it provides value to smokers not exposed to this marketing information.
Tipo: Journal Article Palavras-chave: Experimental auctions; Field experiments; Consumer/Household Economics; Demand and Price Analysis; C93; M31.
Ano: 2011 URL: http://purl.umn.edu/117944
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Consumer and Market Responses to Mad-Cow Disease AgEcon
Schlenker, Wolfram; Villas-Boas, Sofia Berto.
We examine how consumers and financial markets in the United States react to two health warnings about mad cow disease: The first discovery of an infected cow in December 2003 as well as health warnings about the potential effects aired in the highly-watched Oprah- Winfrey show seven years earlier. Using a unique UPC-level scanner data set, we find a pronounced and significant reduction in beef sales following the first discovered infection. This effect slowly dissipates over the next three months. Interestingly, no significant impact can be detected in the diary files of the Consumer Expenditure Survey (CES) that has a much smaller sampling frame. However, futures prices show a comparable drop in prices to the scanner data. Contracts with longer maturity...
Tipo: Working or Discussion Paper Palavras-chave: Food safety; Mad cow diseases; Consumer expenditure survey; Scanner data; Futures prices; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Livestock Production/Industries; D12; Q18; M31.
Ano: 2006 URL: http://purl.umn.edu/7164
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Consumer Awareness, Perceptions and Behaviour Towards Farmed Versus Wild Fish AgEcon
Verbeke, Wim; Brunso, Karen.
This study provides empirical evidence about European consumer awareness, perceptions and behavior towards farmed and wild fish. The evidence is based on three empirical studies: a consumer survey in Belgium in March 2003, focus group discussions with consumers in Belgium and Spain in May 2004, and a pan-European consumer survey with a sample of 4,786 fish consumers in Belgium, the Netherlands, Denmark, Span and Poland in November-December 2004. Consumer awareness about the farmed or wild origin of fish is rather poor, particular among lighter fish user groups. Perceptions are quite diverse across Europe. Furthermore, perceptions often contrast with current scientific evidence, in particular with respect to behalf and nutritional value where consumers...
Tipo: Conference Paper or Presentation Palavras-chave: Attitude; Aquaculture; Consumer; Fish; SEAFOODplus; Food Consumption/Nutrition/Food Safety; Livestock Production/Industries; D12; M31; Q13; Q22.
Ano: 2005 URL: http://purl.umn.edu/56075
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Consumer Preferences for Amount and Type of Fat in Ground Beef AgEcon
Lusk, Jayson L.; Parker, Natalie.
Scientists and beef industry participants are investigating ways to improve the healthiness of beef. We report results of a nationwide mail survey developed to determine consumers’ preferences for fat content in ground beef and identify how consumers would most like to improve the healthiness of beef. The results from a choice-based conjoint experiment indicate that consumers place significant value on reducing saturated fat and the Omega 6:3 ratio in ground beef, but were relatively unconcerned about conjugated linoleic acid. The relatively new method of best-worst scaling was used to further identify which methods consumers most preferred producers use to improve fat content in beef. The results indicate consumers preferred feeding cattle a grass-fed...
Tipo: Journal Article Palavras-chave: Beef; Best-worst scaling; Cloning; Conjoint; Fat; Maximum-difference scaling; Omega 3 fatty acid; Agribusiness; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Livestock Production/Industries; Marketing; M31; Q13.
Ano: 2009 URL: http://purl.umn.edu/48763
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Consumers’ Valuation of GMO Segregation Programs in Japan AgEcon
Matsumoto, Shigeru.
The contingent valuation method was used to elicit Japanese consumers’ willingness-to-pay for genetically modified organism (GMO) segregation programs. The results revealed that most consumers pay nonnegligible premiums for products produced under strict GMO-segregation programs. However, we found that the premium did not vary by the threshold level of GMO content in the product. We further found that a government certification did not increase the premium for GMO-segregation programs. Therefore, an additional mandatory regulation to reduce GMO contaminations would not be worthwhile because such a regulation would incur substantial enforcement costs.
Tipo: Journal Article Palavras-chave: Contingent valuation method; Genetically modified organism segregation; Willingness-to-pay; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Food Security and Poverty; Marketing; D12; M31; Q13; Q18.
Ano: 2006 URL: http://purl.umn.edu/43760
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Determinants of Meats Purchase Behavior by Ethnic Groups AgEcon
Garcia-Jimenez, Carlos I.; Mishra, Ashok K..
Farmers and food companies need to assess their production and marketing strategies for nurturing business opportunities that will arise from the simultaneous increase in population and income of Hispanics in the United States. Previous studies on demand for meat products have not received much attention on the determinants of meats purchase behavior by Hispanics in relation to other ethnic groups. This study investigates the impact of ethnicity and the determinants of meats purchase behavior in the U.S. by using single Probit equations. The analyzed data comes from the U.S. Consumer Expenditure Survey. The results indicate that ethnicity plays an important role in the purchase behavior of meat products, as well as household size and income.
Tipo: Conference Paper or Presentation Palavras-chave: Consumer behavior; Marketing; Food demand; Hispanic food; Hispanic food market; Latin foods; Comida latina; Alimentos; Ethnic foods; Agribusiness; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Industrial Organization; Marketing; D01; D03; D12; L14; L66; M31; M37.
Ano: 2010 URL: http://purl.umn.edu/61073
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DETERMINANTS OF THE DEMAND FOR ORGANIC AND CONVENTIONAL FRESH MILK IN GERMANY– AN ECONOMETRIC ANALYSIS AgEcon
Schrock, Rebecca.
An increasing number of studies deals with consumer decisions regarding organic food, but only a few provide quantitative estimates of price and income elasticities. This paper contributes to the existing literature by providing own-price elasticity estimates as well as an analysis of the sociodemographic determinants of demand for organic milk. The analysis is based on the GfK Consumer Scan Scanner panel dataset on food purchases of German households covering a sample period of four years from 2004 to 2007. A two-step estimation procedure is applied. First, a probit regression examines which household characteristics affect the probability to buy organic milk. Second, a fixed-effects panel regression determines factors that have an impact on the quantity...
Tipo: Conference Paper or Presentation Palavras-chave: Organic milk; Household Panel; Probit Analysis; Fixed-Effects-Panel Analysis; Price elasticity; Private-labels; Germany; Agricultural and Food Policy; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Food Security and Poverty; Health Economics and Policy; C23; C24; C25; D12; M31; Q11.
Ano: 2010 URL: http://purl.umn.edu/116387
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Does Price or Income Affect Organic Choice? Analysis of U.S. Fresh Produce Users AgEcon
Smith, Travis A.; Huang, Chung L.; Lin, Biing-Hwan.
This study analyzes consumer purchasing behavior of organic fresh fruits and vegetables using the 2006 Nielsen Homescan panel. An ordered logit model was estimated to quantify the impacts of economic and socio-demographic factors on the probability of a household belonging to a specific organic user group—devoted, casual, or nonuser. Results suggest that price and income, to some extent, affect consumer purchases of organic produce. Additionally, the profile of an organic produce user is most likely to consist of an Hispanic household residing in the Western United States with children under 6 years old and a household head older than 54 years with at least a college degree.
Tipo: Journal Article Palavras-chave: Nielsen Homescan data; Ordered logit; Organic fruits and vegetables; User groups; Agribusiness; Consumer/Household Economics; Crop Production/Industries; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; C25; D12; M31; Q11.
Ano: 2009 URL: http://purl.umn.edu/56659
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El efecto de la preocupacion por la salud, el interes por la gastronomia y por la actividad social sobre la intensidad de consumo de vino de calidad AgEcon
Martinez, Laura Martinez-Carrasco; Molla-Bauza, Margarita Brugarolas; Gomis, Francisco Jose Del Campo; Poveda, Africa Martinez.
Resumen El presente trabajo tiene como objetivo elaborar un modelo teórico para explicar la intensidad de consumo de vino de calidad. Para la recogida de datos se ha realizado una encuesta a 50 profesionales de la restauración de la provincia de Alicante y una encuesta a 408 consumidores de vino de la misma provincia. El tratamiento estadístico de los datos se ha realizado mediante análisis de ecuaciones estructurales, que ha permitido la construcción de las variables latentes explicativas de la intensidad de consumo, así como la cuantificación de la influencia de cada uno de esos constructos teóricos sobre la variable a explicar. Los resultados muestran que la variable con mayor influencia sobre la intensidad de consumo de vino de calidad es el interés...
Tipo: Journal Article Palavras-chave: Quality wine; Structural equation models; Consumption frequency; Food Consumption/Nutrition/Food Safety; M31; Q13.
Ano: 2004 URL: http://purl.umn.edu/28734
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Estructura de preferencias de los consumidores de vino y actitudes hacia los vinos con Denominacion de Origen. El caso de Castilla-La Mancha AgEcon
Bernabeu, Rodolfo; Olmeda, Miguel; Diaz, Monica.
El trabajo ha cubierto un doble objetivo, por un lado se ha determinado la importancia relativa de los atributos del vino que influyen en la conformación de las preferencias de los consumidores de Castilla-La Mancha, y por otro se ha analizado la actitud de los consumidores hacia los vinos con certificación de Denominación de Origen (D.O.) más importantes de Castilla-La Mancha (D.O. La Mancha y D.O. Valdepeñas), con respecto al más conocido en el ámbito nacional (D.O. Rioja). Como resultado del primer objetivo, los atributos más relevantes son el precio, el color (tinto, blanco), la certificación y el origen, por este orden, y del segundo objetivo, se obtiene que la D.O. La Mancha y la D.O. Valdepeñas son percibidas como de vinos más baratos, de consumo...
Tipo: Journal Article Palavras-chave: Designation of origin; Consumer behaviour; Conjoint Analysis; Simulation; Positioning brands; Consumer/Household Economics; M31; Q13.
Ano: 2005 URL: http://purl.umn.edu/28772
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Ethnic marketing possibilities and its ethics issues AgEcon
Sas, Annamaria; Kozma, Agota.
This paper focuses on the possibilities of ethnic marketing and its ethic connections. The differences found in our face-to-face interviews and analysing questionnaire data will provide opportunities for Hungarian small enterprises. Targeting ethnic groups for marketing purposes results in ethical difficulties. In Hungary, ethnic marketing is yet an inexperienced concept. Based on these ideas the authors examine the ins and outs of using ethnic marketing in case of Germans in Hungary. Consumers with German ethnic attitude really want German products and brands. At the same time, enterprises have to emphasise the products’ “Germanness” and character in a better/stronger way because this can help for better consumer decision making.
Tipo: Journal Article Palavras-chave: Ethnic marketing; Ethics; Identity; Segmentation.; Marketing; M31.
Ano: 2009 URL: http://purl.umn.edu/94591
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Evaluacion de preferencias hacia las mandarinas en el mercado britanico. Aplicacion de las subastas Vickrey AgEcon
Martinez-Carrasco, Laura; Vidal, Fernando; Poole, Nigel D..
El presente trabajo tiene como objetivo analizar las preferencias de los consumidores británicos hacia cinco variedades de mandarinas (dos de ellas españolas) en tres condiciones de información diferentes: inspección visual, pelado y cata. Se aborda por tanto el proceso de compra desde dos perspectivas: antes y después de experimentar el producto, y considerando tanto atributos de búsqueda como atributos de experiencia. Se pretende asimismo estudiar las posibilidades de mercado de las variedades españolas en el mercado británico. La metodología empleada ha sido la subasta experimental Vickrey de segundo precio con dos tratamientos experimentales: la mitad de los grupos realizó una valoración hedónica de las frutas antes de emitir las pujas, mientras que la...
Tipo: Journal Article Palavras-chave: Experimental auctions; Willingness to pay; Hedonic test; Citrus; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; M31; Q13.
Ano: 2006 URL: http://purl.umn.edu/8004
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