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Market Driven Entrepreneurship: The Convergence of Market Orientation and the Resource Based View AgEcon
Micheels, Eric T.; Gow, Hamish R..
The dramatically changing marketing structure for agricultural products is forcing agricultural producers to become more entrepreneurial, but what does this mean? How do agricultural producers produce sustainable competitive advantage within a commodity market characterised by homogeneous producers? The convergence of two academic literatures - Market orientation from market strategy and Resource Based View from strategic management – provide a number of insights. In this paper we lay the foundation for research into the market orientation–performance link in terms of production agriculture. Building on the previous market orientation literature, we examine its ability to create a sustainable competitive advantage using a resource based view (RBV)....
Tipo: Conference Paper or Presentation Palavras-chave: Market Orientation; Resource Based View; Production Agriculture; Marketing.
Ano: 2008 URL: http://purl.umn.edu/44276
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Traceability and the new CAP AgEcon
Maraveyas, Napoleon N.; Doukas, Yannis El..
The Common Agricultural Policy (CAP) was strongly criticized for the food safety crises of the 1990s which included Bovine Spongiform Encephalopathy (BSE), dioxin, foot and mouth disease and swine fever to name a few. Even though the first rules on food safety date from the very early days of the EU, a need was recognized to replace a number of these rules accumulated through the years, whose implementation was difficult to monitor, with a simpler and more comprehensive approach. The result was the General Food Law (REGULATION (EC) No 178/2002). A core concept introduced was traceability, namely “the ability to trace and follow food, feed, and ingredients through all stages of production, processing and distribution”. Furthermore after the General...
Tipo: Conference Paper or Presentation Palavras-chave: Traceability; CAP reforms; Cross Compliance; Market Orientation; Rural Development; Agricultural and Food Policy; Food Consumption/Nutrition/Food Safety.
Ano: 2009 URL: http://purl.umn.edu/58089
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