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Quality Function Deployment (QFD) in the Spanish olive oil sector AgEcon
Erraach, Yamna; Sayadi, Samir; Parra-Lopez, Carlos.
Competitiveness and sustainability of the olive-oil sector are strongly associated with the satisfaction of customer demand and preferences towards quality, safety, and environmental issues. In product design and development, Quality Function Deployment (QFD) provides a comprehensive, systematic approach to ensure agrifood products meet or exceed customer expectations. QFD can be a powerful tool because it can reduce time to market, improve quality, and enhance customer satisfaction. Although QFD has been used in the food industry since 1987, no application has been found in the case of olive oil. In this study, after identifying customer needs or requirements of different attributes of quality olive oil, by a survey to 439 respondents to determine...
Tipo: Conference Paper or Presentation Palavras-chave: Olive-oil quality attributes; Consumer survey; Oleiculture; Quality function deployment; Agribusiness; Crop Production/Industries.
Ano: 2011 URL:
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