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Registros recuperados: 16
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A MINŐSÉG A MAGYAR HÚSIPAR VERSENYKÉPESSÉGÉBEN AgEcon
Nagy-Percsi, Kinga.
A tanulmány elkészítésének alapját az engedélyezett, illetve a jóváhagyott és derogációs húsüzemek körében 2005. év végén és 2006. év elején elkészített kér-dőíves felmérés adta. A márkázott húsprogramok fő problémáját leginkább a márkázott termékek iránti hazai fizetőképes kereslet hiányában látják. Ettől kis mértékben marad el a programokhoz kapcsolódó elégtelen promóció, ami kiemeli az összefogás, a közösen végzett promóció szükségességét a versenyképesség növelése érdekében. A multinacionális láncok árleszorító törekvései és a növekvő költségek hatá-sára kialakult kisebb jövedelemtermelő képességet a húsipari cégek részben a beruházások visszafogásával ellensúlyozzák, mégpedig azokon a területeken, me-lyek nem kifejezetten az előírásoknak...
Tipo: Journal Article Palavras-chave: Versenyképesség; Specializáció; Promóció; Beruházás; Vágósertés minősítés; Competitiveness; Specialisation; Promotion; Investment; S/EUROP classification; International Relations/Trade; Livestock Production/Industries.
Ano: 2007 URL: http://purl.umn.edu/57649
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An Analysis of a Special Cheese Promotion Program: Houston, Texas AgEcon
Nichols, John P.; Stelly, Randall.
Report for American Dairy Association of AMPI
Tipo: Report Palavras-chave: Cheese; Promotion; Houston; Texas; Food Consumption/Nutrition/Food Safety; Marketing.
Ano: 1970 URL: http://purl.umn.edu/96141
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Comparison of the Three Cooperative Types of Agricultural Technology Popularization Based on the Industrialization of Tomato Industry in Xinjiang Autonomous Region AgEcon
He, Zhen.
In the process of industrialization of tomato industry in Xinjiang, the cooperative models of rural households and tomato processing enterprises are order type, mediated type and workshop type. The contents, closeness degree and stability of cooperation of them are different. Under different cooperation models, the closeness degree of pillar industry and rural households differs, as well as the speed and effect of the technology promotion. By comparing the situation of technology promotion under the three cooperative models, the results can be obtained. The workshop type can reduce the risks of adopting new technologies of farmers greatly; strengthen the internal motivation of farmers to adopt new technology, so it can attract more farmers. Therefore, the...
Tipo: Journal Article Palavras-chave: Industrialization; Agricultural technology; Promotion; Cooperative model; China; Agribusiness.
Ano: 2011 URL: http://purl.umn.edu/108397
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Contribution of Inland Valleys Intensification to Sustainable Rice/vegetable Value Chain Development in Benin and Mali: Constraints, opportunities and profitable cropping systems AgEcon
Adetonah, Sounkoura; Coulibaly, Ousmane; Sessou, E.; Padonou, S.; Dembele, U.; Adekambli, S..
Intensifying inland valley systems will require the promotion of high value commodity chain system involving rice and vegetable with increased productivity and low per unit cost of production and natural resources. The objective aim to identify the current production systems assesses their constraints and analyzes the profitability of best bet rice and vegetable cropping systems under different levels of input use and access to market. A total of 235 producers selected in Benin and Mali according to input use and access to product market. The value chain approach used to analyze the performance associated with productivity. The results show that four main chain stakeholders operate in the inland valley: producers, processors, trader and consumers. This...
Tipo: Conference Paper or Presentation Palavras-chave: Promotion; Value chains; Rice/Vegetable; Benin; Mali; Land Economics/Use.
Ano: 2010 URL: http://purl.umn.edu/96815
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Discovering and Promoting Commodity Health Attributes: Programs and Issues AgEcon
Carman, Hoy F..
There is a growing consumer segment demanding healthy foods and diets, health and nutrition messages can expand food demand, and governments in the U.S. and EU, faced with increasing obesity and associated health outcomes, want consumers to have reliable information to choose healthy diets. California commodity organizations, charged with expanding the demand for almonds, avocados, strawberries and walnuts, are funding health and nutrition research as a means to discover a unique selling proposition for each product. Research and promotion effects are attracting interest by other commodity groups. Policy and regulatory issues abound.
Tipo: Journal Article Palavras-chave: Health; Nutrition; Food; Marketing; Promotion; Food Consumption/Nutrition/Food Safety.
Ano: 2007 URL: http://purl.umn.edu/8190
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Effective Marketing of Hass Avocados: The Impacts of Changing Trade Policy and Promotion/Information Programs AgEcon
Carman, Hoy F.; Sexton, Richard J..
www.ifama.org
Tipo: Journal Article Palavras-chave: Avocado; Promotion; Mexico; Agribusiness; Agricultural and Food Policy; Demand and Price Analysis; Financial Economics; Food Consumption/Nutrition/Food Safety; Production Economics.
Ano: 2011 URL: http://purl.umn.edu/117600
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Impacts of Promotional Tactics in a Conditional Demand System for Beverages AgEcon
Brown, Mark G.; Lee, Jonq-Ying.
This study examined the impacts of four promotional tactics—features, displays, features and display together, and temporary price reductions—in context of a conditional demand system for 12 beverages. The Rotterdam model with promotion effects specified through the Tintner-Ichimura-Basmann relationship was used in the empirical study. The estimated conditional-demand equations exhibited relatively strong own- and cross-promotional effects, indicating a relatively high level of competition for market share among the beverages studied.
Tipo: Journal Article Palavras-chave: Advertising; Demand; Promotion; Rotterdam model; Agribusiness; Demand and Price Analysis.
Ano: 2007 URL: http://purl.umn.edu/62293
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MILKING THE MOST FROM YOUR PROMOTIONAL DOLLARS: AN ANALYSIS OF AGRIBUSINESS FIRMS SERVING U.S.AGRICULTURAL PRODUCERS AgEcon
Roucan-Kane, Maud; Peake, Whitney O..
Although the marketing mix has been covered in great detail in many veins of literature, very little information exists regarding the mix of marketing tools within the agriculture industry serving U.S. agricultural producers. Using a survey conducted by AgriMarketing magazine in June 2006, a two-fold analysis is undertaken. This study attempts to determine the differences in the use of marketing tools by industry and simple regression analysis is conducted to determine promotional factors that produce a significant impact on sales. Both mass media and other promotional tools were found to be the most consistently significant factor impacting sales of firms in the study.
Tipo: Working or Discussion Paper Palavras-chave: Marketing mix; Agribusiness; Promotion; Agriculture; Marketing; Mass media; Agribusiness; Marketing; Q13; C20.
Ano: 2007 URL: http://purl.umn.edu/7331
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Modelling Euro-Mediterranean Agricultural Trade AgEcon
Garcia Alvarez-Coque, Jose-Maria; Martinez-Gomez, Victor; Villanueva, Miquel.
This paper examines the methodological problems to define a modelling approach to assess the impact of full or limited bilateral liberalisation of agricultural trade flows in the Euro-Mediterranean region. The bilateral trade liberalisation process in the region is framed by complexity, in policy instruments and in the characteristics of the products, in particular fruits and vegetables. Advantages and disadvantages of the general equilibrium and partial equilibrium approaches to simulate trade policy impacts are assessed. Caveats of existing models are related to the representation of specific policy instruments (tariffs, entry prices and other non-tariff measures) and on the seasonal nature of horticultural trade, which is of major importance in the...
Tipo: Working or Discussion Paper Palavras-chave: Agriculture in International Trade; Trade Forecasting and Simulation; Commercial Policy; Protection; Promotion; Trade Negotiations; International Organizations; International Relations/Trade; Q17; F17; F13.
Ano: 2006 URL: http://purl.umn.edu/18875
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New Varieties and the Returns to Commodity Promotion: Washington Fuji Apples AgEcon
Richards, Timothy J.; Patterson, Paul M..
The Fuji apple variety is relatively new in the U.S. As a new product, questions concern the relative impact of consumer learning by experience, by variety-specific promotion, or by generic apple promotion. A two-stage (LES/LAIDS) model incorporating both types of promotion is used to estimate the effect of generic and variety specific promotion, as well as consumer experience, on the demand for Fuji apples. Estimates show each to have a positive impact, and also show new or specialty apple varieties to be relatively price inelastic, but income elastic. Grower returns to promotion are calculated with an equilibrium displacement model of price changes and producer surplus. Changes in producer surplus provide a base-scenario benefit:cost ratio of 14.73....
Tipo: Working or Discussion Paper Palavras-chave: Apple demand; Experience; LAIDS; New products; Producer surplus; Promotion; Varieties.; Marketing.
Ano: 1998 URL: http://purl.umn.edu/28541
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On the Competitive Interaction Between Private Label and Branded Grocery Products AgEcon
Cotterill, Ronald W.; Dhar, Ravi; Putsis, William P., Jr..
Recent research in marketing has focused on cross-category variation in the market share of private label products, while recent work in the economics and industrial organization literature has focused on the determinants of firm price setting behavior. In this paper, the authors develop a framework for estimating market share and price reaction equations simultaneously in an attempt to understand the nature of competitive interaction in the market for private label and branded grocery products. Empirical findings support the author's premise that consumer response to price and promotion decisions (demand) and the factors influencing firm pricing behavior (supply) jointly determine observed market prices and market shares. More specifically, the authors...
Tipo: Working or Discussion Paper Palavras-chave: Private labels; Pricing; Competitive strategy; Promotion; Demand and Price Analysis; Marketing.
Ano: 1996 URL: http://purl.umn.edu/25191
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Promotion and Fast Food Demand: Where's the Beef? AgEcon
Richards, Timothy J.; Padilla, Luis.
Many believe that fast food promotion is a significant cause of the obesity epidemic in North America. Industry members argue that promotion only reallocates brand shares and does not increase overall demand. This study weighs into the debate by specifying and estimating a discrete/continuous model of fast food restaurant choice and food expenditure that explicitly accounts for both spatial and temporal determinants of demand. Estimates are obtained using a unique panel of Canadian fast food consumers. The results show that promotion primarily increases demand and has very little effect on restaurant market shares.
Tipo: Working or Discussion Paper Palavras-chave: Consumer demand; Discrete choice; Fast food; Pricing strategy; Promotion; Spatial modeling; Demand and Price Analysis; Marketing; C25; D12; I18; L66; M31.
Ano: 2007 URL: http://purl.umn.edu/7711
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Promotion of corn and sorghum in Thailand Thai Agricultural
Yookti Sarikaphuti.
Palavras-chave: Corn; Maize; Sorghum; Production; Promotion; Marketing; Thailand; ข้าวโพด; ข้าวฟ่าง; การผลิต; การใช้ประโยชน์; แหล่งของเมล็ดพันธุ์; การตลาด; ราคา.
Ano: 1980 URL: http://anchan.lib.ku.ac.th/agnet/handle/001/4001
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Promotion of renewable sources of energy from rural areas AgEcon
Bojnec, Stefan; Papler, Drago.
This paper investigates the question of promotion of more efficient use of energy and for an increase in supply and use of energy from the renewable sources of energy in rural areas. The empirical research is based on the analysis of the survey evidence that is obtained by the written questionnaire. The 516 in-depth surveys were conducted among the scholars, students, and employees from social sciences, natural sciences, electrical energy supply, and energy management in the six different towns in Slovenia. The surveys data are analysed by using descriptive statistics, comparisons of average values, correlation, and multivariate factor analysis. The needs for more efficient energy use between different users and the significance of production of renewable...
Tipo: Conference Paper or Presentation Palavras-chave: Renewable sources of energy; Rural development; Promotion; Slovenia; Community/Rural/Urban Development; L94; O13; Q42; M39.
Ano: 2010 URL: http://purl.umn.edu/95307
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The Implicit Prices of Finfish and Shellfish Attributes and Retail Promotion Strategies: Hedonic Analysis of Weekly Scanner Data in the U.S. AgEcon
Gold, Glen; Sherry, Larkin.
Using AC Neilson retail scanner data on U.S. frozen finfish and shellfish sales from 2007-2010, hedonic models of each market estimated price discounts following the Deepwater Horizon oil spill and as a result of promotional activities, and premiums and discounts for select products labeled “wild” and “imported”, respectively.
Tipo: Presentation Palavras-chave: Hedonic Analysis; Scanner Data; Finfish; Shellfish; Fisheries; Implicit Prices; Product Attributes; Promotion; Labeling; Deepwater Horizon Oil Spill; Demand and Price Analysis.
Ano: 2012 URL: http://purl.umn.edu/119806
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Welfare Implications of Selected Supply and Demand Shocks on Producers and Marketers of U.S. Meats AgEcon
Henneberry, Shida Rastegari; Mutondo, Joao E.; Brorsen, B. Wade.
An equilibrium displacement model is developed and used to estimate the welfare impacts of government and industry-funded promotion programs, country of origin labeling (COOL), and the disease-driven, international bans on U.S. beef. The model goes beyond past studies by including the U.S. domestic market and both U.S. meat imports and exports, with meats differentiated by source of origin. The results indicate that while the benefits from beef and pork promotions are higher, the negative impacts of COOL are lower in a model with international trade than in a model without trade. International bans on U.S. beef decrease the welfare of producers and marketers of U.S. beef.
Tipo: Conference Paper or Presentation Palavras-chave: Beef ban; Country of origin; Equilibrium displacement model; Pork; Poultry; Promotion; Demand and Price Analysis.
Ano: 2007 URL: http://purl.umn.edu/9962
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